In This Article:
Every time you login to LinkedIn, youre met that little red number bubble over top of your Messaging navigation.
Does it feel like that number is larger nowadays? Its not simply your creativity– the job market drastically changed over the past 18 months.
A Cross-Industry Trend
The digital industry is not the only vertical experiencing this spike in job openings and employer sleuthing.
There is a greater, macro trend sitting on top of the specifics of the digital pattern well discuss below. There are great deals of theories on why this macro pattern exists..
Weve crunched the U.S. Bureau of Labor Statistic numbers for job openings and labor information. Cross-industry, the patterns weve seen in our digital world are following the very same trajectory:.

Source: U.S. Bureau of Labor Statistics
.
Task Openings are Increasing as Business Ramps Back UpFrom January to May, weve seen 2.4 MM Job Openings included to the economy.
Hiring And Separations (Employees Leaving Companies) Is Staying Relatively Flat600K more hires happened in May than in January. Separations hovered in between 5.3 MM and 5.8 MM YTD.
Staff Members Quitting Has Become a Greater Percentage of SeparationsThe stopped rate peaked in April at 2.7% (+17% growth from January) with the layoff rate falling from 1.2% to 0.9% as employers attempt to maintain skill.
Forbes also highlighted data that recommends “The Great Resignation” is coming– where much of the markets talent relocates to freelancer roles.
Sustained Digital Talent Demand from Agencies AND Brands.
Diving deeper into digital …
As a result of 2020, any brand that didnt think in digital before is now a firm follower..
This increased need for digital marketing services increased the requirement for agency skill. Brands are now also constructing out their own internal digital armies to support the digital demand, leading to an industry-wide talent squeeze.
The advent of remote-first cultures suggests digital marketing professionals have more choices than ever relating to the company with whom they pick to work.
We are seeing candidates in our interview procedure with 3 or 4 task offers in hand..
” During my first ~ 5 years recruiting at Seer, many candidates would be interviewing with 1-3 other regional companies. Theres been a palpable increase in the number of chances that each prospect is speaking with for throughout 2021. Offered the industry-wide shift towards remote work, Seer is completing for skill on a national-scale and most prospects are thinking about 4+ chances at a time.
Furthermore, weve seen an uptake in the number of sizable counteroffers, so were also completing against the prospects own employer.”.
— Lauren B.|Sr. People Operations Manager.
This new skill dynamic is unlike anything weve seen over 19 years:.
Broad-based, synchronised, and continual talent need by both brands and firms alike.
Our VP of People just recently shared a bit more information on what she is seeing in the marketplace here:

— Dental.
— Eye.
– Medical.

— Dental.
— Eye.
– Medical.

— Conferences.
— Upward movement.

← And …
— Tuition Reimbursement.
Worths Alignment.
— Volunteer Time.

← And …
— D&I Team.

— Remote Option.
— Flexible Fridays/ 4-Day Workweeks.
Development & & Education.

← And …
— Student Loan Forgiveness.
— Mental Health Programs.
— X Weeks Paid Parental Leave.
PTO.
— 2 week PTO.
— Unlimited PTO.
— Unlimited PTO w/ minimums.
Versatility.
— In workplace.
— Hybrid Option.

← And …
— CSR Program.
Now youre entrusted a loose overview of where you will/ wont jeopardize your requirements. You can compare that to your existing business or against any company youre prospecting as a possible company.
What About Those Recruiters in My Inbox?
Accept All Those Recruiter Invites.
I nearly always react to employers that connect to me based upon these personal 2 rules:.
Everybody is simply trying to do their job and often a reaction, even if its not the one you wanted, can assist encourage the individual on the other side of that screen.
You never ever know what the future holds, so make those recruiter buddies!
Reward: If you provide context on why the business/ function wasnt an excellent suitable for you and what would be a great fit– that employer now has details to provide you with more pertinent outreach in the future.
Ghost compose for message back to employers:.
Hello Recruiter,.
Truly value you reaching out..
Love all the things I see coming out of X-Company recently. From your content, webinars, to the recent x program y all have actually introduced..
Im not looking to make a relocation at the moment, however as I stated, actually appreciate you thinking about me and would like to link on LinkedIn. Y all have a heap of excellent functions open and Ill certainly pass along to a couple friends who are looking. I know how difficult recruiting is at the moment and desire you luck discovering the best folks to fill these functions.
Best,.
Are You Job Hunting?
For those of you who are job hunting at the minute, I wish to leave you with a few of the resources our team created for many years to assist you land a role thats right for you.
Bringing Transparency to a “Job Seekers” Market: Total Compensation Calculator.
How to Prepare for Internships & & A Career in Digital Marketing.
How to Get Hired After Being Turned Down: From Rejection to Redemption.
Job Interview Tips: What Not to Say in a Job Interview.
How to Turn Your Internship into a Job: Tips From A Hiring Manager.
10 Ways to Give Back & & Gain Experience with Skills-Based Volunteering.
The Proactive Job Seeker: How to Stand Out From the Crowd.
Sending Thanks After a Job Interview.
How to Ace the Interview and Land Your Dream Job.
4 Questions Im Going to Ask in Your Interview.
Next Steps.
Its a job-seekers market, so ensure you a minimum of know where you stand by documenting whats crucial to you.
When folks are continuously reaching out– make sure youre keeping those connections, throughout a time!
If you are on the hunt, do your research study– article, webinars, videos– recruiters are making all sorts of material right now to help you succeed.
And if youre looking in the digital marketing industry for a brand-new role, have a look at our openings and make certain you sign-up for our profession assistance newsletter below.
Professions Tips, Industry Updates, & & More.

← And …
— 401K Matching.
— Remote Team set-up budget.

← And …
— Professional Improvement Budget.

” During my very first ~ 5 years recruiting at Seer, a lot of applicants would be interviewing with 1-3 other regional companies. Theres been a palpable increase in the number of opportunities that each prospect is interviewing for throughout 2021. Given the industry-wide shift towards remote work, Seer is contending for talent on a national-scale and most prospects are thinking about 4+ chances at a time.
← And …– Professional Improvement
BudgetBudget Plan ← And …– Tuition Reimbursement.

.
Whats Important to You from Your Employer?
Whether youre job searching or not, now is a terrific time to stop, take a beat, and believe through your future and existing profession path.
My recommendation on how to start that procedure is to record whats essential to you from the list of things a business can supply you. Where are you prepared to make sacrifices?
Heres an example of how I would begin that process:.
1. Jot down your wanted settlement.
From the most affordable you d be ready to take (presuming other locations were making up for that) to the highest value for your existing ability set, and then someplace in the middle of those two:.
Example:.
Desired Compensation Range.
Bare Minimum.
Typical.
Reach.
$ 50,000.
$ 60,000.
$ 70,000.
2. Select non-compensation classifications that are crucial to you.
Identify those high level classifications and after that write the specifics in a similar style to your settlement varies– bare minimum to ideal/ reach.
Example:.
Crucial, Non-Compensation Categories.
Category.
Bare Minimum.
Typical.
Reach.
Benefits.

— Remote Option.
— Flexible Fridays/ 4-Day Workweeks.
Development & & Education

← And …
— 401K Matching.
— Remote Team set-up budget plan.

← And …
— D&I Team.

← And …
— CSR Program.
3. Line up grid 1 and 2!
Whats Important to Me from an Employer?
Classification.
Option 1.
Alternative 2.
Option 3.
Compensation.
$ 70,000.
$ 60,000.
$ 50,000.
Advantages.

— Upward mobility. ← And …– Professional Improvement
Budget. ← And …– Tuition Reimbursement. Values Alignment.
— Volunteer Time.

.
— Conferences.

← And …
— Student Loan Forgiveness.
— Mental Health Programs.
— X Weeks Paid Parental Leave.
PTO.
— 2 week PTO.
— Unlimited PTO.
— Unlimited PTO w/ minimums.
Flexibility.
— In workplace.
— Hybrid Option.

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