Over the previous couple of days the Google search tracking tools, some of them, showed big spikes in changes in the Google search results. Maybe it is that the indented results are now on 40% of the outcomes? Google is opening the page with 3 advertisements, then a block of recommended famous people associated to the search based on Wikipedia, then regional results, then images, one organic result, youtube videos, then another block of 4 advertisements on page one! The entire thing was a jumbled confused mess and I can see how advertisers will get little to no real advantage with so numerous ads on the page either.My USA traffic continues way down … beginning at -66% today and my house page is -35% and main landing pages are down -35% to -60% today.

Over the past few days the Google search tracking tools, some of them, showed huge spikes in modifications in the Google search results. Some did not, numerous did. The chatter didnt really match the spikes. Many are asking me if there was a Google search upgrade? I am note sure, I believe the tools might have been activated by some UI changes.Maybe it was set off by the new large, button on leading understanding panel design that seemed to present today. Maybe it involves the new constant scrolling on mobile? Possibly it is that the indented outcomes are now on 40% of the results? I dont know for sure however the chatter is extremely limited in terms of SEOs complaining about ranking changes.The WebmasterWorld has limited chatter beginning around October 12th however that may be from responding to the weekend update. So it is hard to state based on the chatter when the complaints were from … Highly volatile and seeing my older articles drop off like flies. Feels like Im on a treadmill at 50 mph.Once once again today, USA traffic drops like a stone at 9am sharp. Down 39% vs last 4 Tuesdays at 2pm. European traffic likewise gone once again … France, Germany and practically all other Western Euro countries gone. Its clear as a bell that this is the new ballgame with Google. Expect a lot less traffic throughout prime sales hours (8-6pm?). I do not see this as a test, its already baked in.Google is certainly rolling out these changes across a more comprehensive and broader series of searches in the USA. It has eliminated off all my crucial searches like a cancer. This also explains why each people is experiencing this at various times as it presents, not all at the same time.Today I investigated why one group of terms that I ranked extremely on for 15 years is brining in 30-40% less traffic in the last 10 days or two. The page design was an overall mess! Google is opening the page with three advertisements, then a block of suggested popular people related to the search based on Wikipedia, then local results, then images, one organic result, youtube videos, then another block of 4 ads on page one! 4 advertisements continued at the top of page 2, so then you just got organic outcomes after that. The entire thing was a jumbled baffled mess and I can see how marketers will get little to no genuine advantage with numerous advertisements on the page either.My USA traffic continues method down … starting at -66% today and my home page is -35% and main landing pages are down -35% to -60% today. This is simply lethal for everyone … I dont even see how big leading ranking websites or marketers with big budget plans would benefit.Wow today is a stunningly awful day. Declines week over week because the end of September. Really cool. Thanks Google!Here are what the tools are revealing, with RankRanger being calm, as are others, throughout the middle of the week, but some getting this early morning – perhaps another weekend update is on the horizon?Mozcast: Semrush: Advanced Web Rankings: Accuranker: Cognitive SEO: RankRanger: SERPmetrics: Algoroo: So again, it is unclear if there was a true Google search ranking algorithm upgrade or if the user interface changes are tripping up some of the tracking tools?What do you all think?Forum discussion at WebmasterWorld.

site-tuning