Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he dropped in my workplace to talk SEO. In part one, we discussed his background in search, the appreciation he has in the industry and getting up early to work. In part 2 we speak about AMP, Apple Search and video SEO.Google AMP: AMP appears to be shifting away because Googles brand-new page experience upgrade stopped needing AMP for the leading stories carousel. AMP years earlier was all the crazy and all the buzz he said, which is not unusual for Google to put everything into something then a number of and new years later on let it pass away out. Now that you can accomplish the same performance without AMP, then why use AMP?We discussed the distinction in between the pre-announced Google algorithm updates versus the updates Google does not provide you a lot of direct on. The pre-announced updates are normally really light weight compared to the ones Google does not pre-announce. Apple Search vs Google: Apple Search was the next topic we spoke about and he thinks Apple Search and Spotlight may be able to compete marketshare sensible with Google. Mobile Safari manages a big share of the mobile browser share and now the default online search engine on mobile Safari is Google, Google pays a lot for that – $15 billion annually and increasing. I raised how I thought that back in 2004 Microsoft would be able to take over search market share from Google. I said that because at that time, Microsoft owned the internet browser, the os and PC market. Google had none of that, they didnt have Chrome, they didnt have Android, they didnt have an OS back then. This is a topic we covered a couple of times, as some of you understand, I am a big Apple fan boy.Video SEO: Then we completed our conversation talking about video and SEO and utilizing videos for SEO. We briefly discussed how speed can be a problem with videos on pages but also, Google likes to rank videos in search from this story. He explained there is no definitive response on how to carry out videos on pages with SEO factors to consider. There can be problems with Google not indexing videos if you only pack a video on click, so that video might not get indexed by Google in a few of those cases. We spoke about how Google is now able to parse out material in a video, we even saw a feature where Google showcases what answers are discovered in videos. However videos are very effective for search and SEO, so focus a bit more on it.You can discover more about Taylor Kurtz @realtaylorkurtz on social.You can sign up for our YouTube channel by click on this link so you dont miss out on the next vlog where I interviews. I do have a nice lineup of interviews set up with SEOs and SEMS, numerous of which you do not wish to miss out on – and I assure to continue to make these vlogs better gradually. If you desire to be interviewed, please fill out this type with your details. Forum discussion at YouTube.

Apple Search vs Google: Apple Search was the next topic we spoke about and he believes Apple Search and Spotlight might be able to contend marketshare sensible with Google. There can be issues with Google not indexing videos if you just fill a video on click, so that video may not get indexed by Google in some of those cases. We spoke about how Google is now able to parse out material in a video, we even saw a feature where Google showcases what responses are found in videos.

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