In part two with Brett Bodofsky, after the polices left the scene, we spoke about common themes of a 3rd party PPC integration. Brett discussed that it feels like we are losing control of our control of our keywords with the match types changes. Brett likes getting back control of his keyword quotes in Google.

In part one, Brett and I spoke about his passion for paid search and helping others in the market. In part 2 with Brett Bodofsky, after the polices left the scene, we spoke about common styles of a 3rd party PPC combination. He stated you need to look for a business with a fantastic support team, that is the number one thing he said. Likewise consider what are the capabilities of the platform, what are the cost points and the construct vs buy value. Brett described that it seems like we are losing control of our control of our keywords with the match types changes. He said there are platforms that let you remain within an ECPC, manual bidding, and after that you can layer on top of that device knowing, like a portfolio quote strategy. It can make ECPC bidding based on your target ROAS. So by utilizing automation layering, you are using these tools to assist you make automated bidding with the tools and bypass Googles some of bidding methods. Brett enjoys gaining back control of his keyword bids in Google. Throughout our talk, Google revealed that Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value quote techniques (more here). He then offered more factors to consider around these 3rd party PPC combination. You can discover more about Brett Bodofsky on Twitter and LinkedIn @BrettBodofsky. You can register for our YouTube channel by clicking here so you dont miss the next vlog where I interviews. I do have a great lineup of interviews scheduled with SEOs and SEMS, a number of which you dont wish to miss – and I promise to continue to make these vlogs better in time. Please fill out this kind with your information if you want to be spoken with. Forum conversation at YouTube.

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