A couple of years ago, we reported that Google stated in spite of a few of the SEO case research studies, material collapsed and concealed within expandable tabs (accordions) will be indexed and ranked fully. Well, Dan Shure tested it once again and he said no, it is not.Dan published on Twitter that he saw a really big increase in rankings for “extremely competitive” terms after he decided to make the material that was concealed behind accordion drop-downs noticeable by default. He did include that the content was below the fold in this scenario and this was both on mobile and desktop interfaces. He also said it was primarily FAQ oriented content and by revealing the material by default to users, i.e. not having the user need to click to broaden the content, the material show a boost in rankings. He likewise said that the material, while collapsed, was completely rendered in the HTML, so Googlebot did see it and index it, but it did not rank well. Dan shared this Google Search Console chart to reveal the increase: As a pointer, in 2018, Google stated the case studies are incorrect and Google initially told us this back in 2016, that when on mobile, content concealed in accordions, tabs, and so on for user experience purposes will be provided complete weight and not benched like did in the past. Google has validated this messaging lot of times but needs to do so again.So the lesson here is test it yourself and see for yourself. If removing the collapsable content function is simple, try it for a bit, see what takes place. See if it hurts user experience or not and if it enhances rankings or not. Every site is various, every question has its own landscape – so test.Forum discussion at Twitter.

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