Google has released a set of brand-new tools and functions to help advertisers when Google existing and future Smart Shopping projects and Local Campaigns get changed by Performance Max projects. The self-migration by the Google Ads API will just be offered after the sundown of the AdWords API.Here is the timeline for all of this: There are more details over here as well and Ginny posted these tweets:2/ 3 & #x 2705; A one-click migration tool will be readily available for Smart Shopping projects in April & & in June for Local projects & #x 1f5d3; Then, Smart Shopping projects will auto-upgrade in between Jul-Sep; Local projects will auto-upgrade Aug-Sep & #x 1f4ab; API migration will be offered later this year– AdsLiaison (@adsliaison) January 27, 2022 Here are upcoming turning points to assist you get ready for the Smart Shopping and Local campaign upgrades to Performance Max: Upgrade with a one-click tool: Starting in April, a “one-click” upgrade tool will start rolling out in Google Ads to upgrade your Smart Shopping projects. Learnings from your existing projects will be utilized in your new Performance Max campaigns to make sure constant performance.
You will no longer be able to produce brand-new Smart Shopping and Local projects when your existing campaigns are automatically upgraded.
Prevent overlapping targeting: Performance Max campaigns will be focused on over existing Smart Shopping campaigns, standard Shopping campaigns, and Display Dynamic Remarketing campaigns that target the very same items.

Google has released a set of new tools and features to assist marketers when Google existing and future Smart Shopping projects and Local Campaigns get changed by Performance Max campaigns. The tool provides you versatility to update particular campaigns or all of your campaigns at once.Then the API migration will be offered later on this year, according to Google. The self-migration by the Google Ads API will just be available after the sunset of the AdWords API.Here is the timeline for all of this: There are more information over here as well and Ginny posted these tweets:2/ 3 & #x 2705; A one-click migration tool will be readily available for Smart Shopping campaigns in April & & in June for Local campaigns & #x 1f5d3; Then, Smart Shopping campaigns will auto-upgrade in between Jul-Sep; Local projects will auto-upgrade Aug-Sep & #x 1f4ab; API migration will be readily available later on this year– AdsLiaison (@adsliaison) January 27, 2022 Here are upcoming turning points to help you get prepared for the Smart Shopping and Local campaign upgrades to Performance Max: Upgrade with a one-click tool: Starting in April, a “one-click” upgrade tool will begin rolling out in Google Ads to upgrade your Smart Shopping campaigns.
Update instantly: From July through September, your Smart Shopping campaigns will be automatically updated for you. Your Local campaigns will be automatically upgraded from August through September. You will no longer be able to produce new Smart Shopping and Local projects as soon as your existing projects are instantly upgraded.
Conclude upgrades: The upgrade procedure will conclude by the end of September to give you time to utilize your Performance Max campaigns for the holiday season.
Some suggestions: Upload imaginative properties: We suggest that you provide additional imaginative possessions to help your project appear on more qualified surfaces and carry out much better..
Permit time for the campaign to ramp up: Give your brand-new Performance Max campaign time to ramp up. For projects with online sales or omnichannel goals, enable for 2-3 days. For projects with offline-only objectives, enable for 3-4 weeks..
Avoid overlapping targeting: Performance Max campaigns will be focused on over existing Smart Shopping projects, basic Shopping campaigns, and Display Dynamic Remarketing campaigns that target the very same products. As a result, we suggest waiting to update your existing Smart Shopping campaigns till the upgrade tool becomes offered. If your new Performance Max campaign does target the exact same products, make sure that you set an equivalent budget to maintain volume..
Online forum discussion at Twitter.

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