Google Merchant Center seems to be rolling out a new report called the competitive presence report. The competitive visibility report helps you understand your competitive landscape on item classification level and take action to improve your visibility – based on shown impressions from your Shopping advertisements and complimentary listings.Brett Bodofsky shared a screenshot of the brand-new button in the navigation on Twitter:@adwexp shared screenshots of this report: This was rather previewed at the Google Marketing Live occasion a number of months back and now seems to be rolling out to merchants and marketers. Competitive visibility report – see how your SoV stacks up vs your competitors.
Page overlap rate: Page overlap rate describes how regularly contending retailers deals are shown together with your deals on the exact same page. To put it simply, this reveals the number of times in which you and a competing merchant received an impression for a minimum of one showed deal divided by the variety of times in which you received an impression for at least one offer.
Greater position rate: Higher position rate demonstrates how often a rivals deal got positioned in a higher position on the page than your deal. Simply put, the variety of times in which the contending merchant received an impression for at least one product in a higher position on the page than you, divided by the number of times in which you and a merchant appeared together on the exact same page.To see this report check in to your Merchant Center account then from the page menu, click Performance, then Competitive visibility. Online forum conversation at Twitter.

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