On Friday, as I composed on Search Engine Land, Google has actually presented two brand-new aid documents around titles and descriptions in Google Search. Here is the screenshot Google used to display it: What Is NewHere is what is brand-new with the files and what is not new with the documents.Moved this from a single help document to 2 specific documents.
Specified this brand-new term “title link” as explained above.
Supplied more details on how it comes up with the title link.
Included examples of how Google might adjust title links.Outside of that, Google did not make any changes to the very best practices for composing descriptive title elements despite what individuals might be stating on social.Also, the snippet control page had extremely limited changes, Google said the “updates were minimal structural updates; there arent any modifications to the standards themselves.”Either way, it deserves reviewing these 2 files as a refresher, if not anything else.Why did Google do this? I presume over them making changes to how the titles are displayed in August, then confirming the change and after that scaling it back a bit in September.Forum discussion at Twitter.