14 minutes readOn 15 February 2013, there was a meteor weighing 11,000 metric tons blew up 23 km above Chelyabinsk in Russia. That day, over 12 million people went to NASAs main site to discover out the details, which was 16 times as much as the average of daily visitors. Real-time reports signed up over 300,000 people at peak, or practically 100 times higher than their regular traffic. And no surprise– most users originated from Russia. All these numbers were readily available with the help of Google Analytics. And even if you handle a small online shop and are not planning to introduce rockets into space, Google Analytics will put a great deal of power in your hands. With its help, you will get a tremendous quantity of details about your website: from types of traffic to the user experience and how it turns into purchases.So, exactly what is this tool and how can you begin using it? Lets discover out.What is Google AnalyticsGoogle Analytics (GA) is a totally free * reporting service established by Google that gathers stats on site traffic. In Addition To Google Search Console, it is thought about to be a fundamental analytical service utilized in SEO and digital marketing. * There are two variations of Google Analytics: the totally free requirement version and the paid premium Google Analytics 360 targeted at enterprise-level organizations.The homepage looks like this: Key factors to utilize Google AnalyticsAlthough Google Analytics is a fantastic and thorough tool, the majority of people do not utilize it to its full capability. However, they should. It is not just easy to find out for even the least tech-savvy individuals however likewise provides you with a lot of worthy info. Lets summarize some of the reasons that you ought to use Google Analytics: It demonstrates how individuals find your website. Google web analytics informs how users concern your website. The service keeps an eye on the number of visitors originate from search outcomes, paid ads, social media, third-party websites, or other sources.It shows what people are doing on your site. You can learn what pages they check out, what actions they take, how much time they invest in pages, and so on. It informs who the people visiting your site are. In particular, you can see demographics, geography, their interests, what internet browsers and devices they utilize, etc.It demonstrates how your website does its task by tracking conversions. For instance, you can see the number of visitors completed a kind, purchased, or signed up for a newsletter.Moreover, the service is totally complimentary and completely automated. Even if you have a brand name brand-new website, it will begin gathering and keeping an eye on information right away after linking. Get begun with Google AnalyticsSo, we have actually figured out why this tool is very important. Now, lets move on to the main part– how to establish Google Analytics.To begin, follow the steps below: Step 1: Create or log in to your Analytics accountGo to the Google Marketing Platform and produce an account by clicking Start free of charge. If you already have an account, click Sign in to Analytics.Step 2: Setting up a Google Analytics accountGo to the Admin page to gain access to the Analytics administrative functions. Click on the cog on the delegated open the Admin page. Then, enter the Account name and carry on to producing a new property.Step 3: Create a brand-new propertyA Google Analytics property lies within a Google Analytics account and is a location where your websites information is processed. In other words, producing a home is an important step that permits GA tracking and gathering data.For this, get in a Property name, pick the reporting time zone, currency, organization niche and size, and pick how you wish to utilize Google Analytics.Open the advanced options (under the property-setup fields) and turn on Create a Universal Analytics property.Choose the HTTP or HTTPS procedure and enter your site URL. After that, you can either Create a Universal Analytics home or Create both a Google Analytics 4 and a Universal Analytics home. Google Analytics 4 vs Universal Analytics propertyFirst, lets see what these homes are and whats the distinction in between them.In autumn 2020, Google launched Google Analytics 4 (GA4) that replaced the previous variation (Universal Analytics, or UA). We would rather prevent the technical information and just keep in mind that GA4 is a more beginner-friendly tool, it much better explains the consumer journey, and has more powerful support for cross-device reporting. Here is what GA4 and UA house pages look like.So, if you select the first option, data will be synchronized and sent out to both properties. Hence, if you named your property “Example”, your Universal Analytics property will be listed as “Example (UA-57362523)” and your Google Analytics 4 residential or commercial property will be listed as “Example GA4 (29384736)”. You can likewise pick to Create a Universal Analytics residential or commercial property. Taking into consideration that Google Analytics 4 is still at an early phase, it is recommended to run both UA and GA4 at the exact same time.After picking the residential or commercial property type, click Next, accept the Analytics Terms of Service, and click Finish. Step 4: Get your Google Analytics tracking codeNow, you are all set to set up Google Analytics website tracking. For this, go to Admin, pick the home from the list, and open the Tracking details menu. Usage Global Site TagOne of the more common approaches of sending out site information to GA is by adding the Global Site Tag on sites. For this, select Tracking code from the list. Copy the Global Site Tag (gtag.js) tracking code from your home and paste it prior to the < tag on each page you desire to track. Include the Google Analytics code with Google Tag ManagerYou can likewise add tags to your site with the help of Google Tag Manager if you use many analytics and advertisement performance tracking tools that require website tags. For this, go to Tag Manager to create an account, choose an account name, country, container name, and choose the Target platform. Then, click Create.If you have not set up Google Tag Manager and are not going to utilize Google Adwords, using gtag.js may be a much better option. The Global Site Tag makes the tracking process much easier as it helps with the installation process and shops all tracking tags in one location in your website code.Add Google Analytics with a pluginAnother way to add a site to Google Analytics is by utilizing various plugins. It is especially practical if your site works on a CMS, such as WordPress. To start with, there are lots of readily available options that dont require that you use any codes. Secondly, you can see all the stats from the CMS control panel and track all your kind views, submissions, and other data related to your niche.All you have to do is to publish and install a plugin, connect your CMS with your Google Analytics account, and after that authenticate with your Google account. Step 5: Check if the Google Analytics tracking code is working correctlyAfter including the code to your site, go to the admin panel and pick your property. Then, click Realtime >> > > Overview. This report shows whats going on right now on your site. If your tracking code has been added properly, youll see some activity on your site in real-time. How to set up Google Analytics on CMS-hosted sites There are also several various techniques to setup Google Analytics for CMS-hosted sites. Lets take a look at how to connect GA with some of the most popular CMS– WordPress, Wix, and Shopify. Keep in mind that so far just Google Sites, Wix, WordPress, and WooCommerce provide native support for the most recent version of Google Analytics (GA4). So, if you are utilizing one of the platforms that only accept the “UA” version, you need to use Global Site Tag described in Step 5. Examine if your platform supports the current variation of Google Analytics in this table.How to establish Google Analytics on WordPressWith WordPress, you can set up Google Analytics either with the help of plugins (the easiest way) or by setting up GA in the WordPress style. If you update the theme, the latter method requires standard understanding of code and is thought about to be rather undependable as the code might disappear. Thats why we advise utilizing one of the complimentary or paid WordPress plugins to track your blog, online shop, or landing page. Among the most popular plugins are MonsterInsights, Google Analytics by 10Web, GA Google Analytics WP Google Analytics Events, ExactMetrics, WP Google Analytics Events, and others. Lets see how to link Google Analytics with your WordPress site using the MonsterInsights plugin.First, established a Google Analytics account and property as we described in Step 1, 2, and 3. Install and activate the plugin. Go to the Plugins >> > > Add New page in your WordPress control panel. Select the plugin and struck the “Install Now” button beside it.Find the item “Insights” in the menu, click on it and open MonsterInsights setup wizard.Choose your website classification and click “Connect MonsterInsights”. Enable the plugin to access your GA account. Choose the site you wish to click and keep track of on the “Complete Connection” button to continue.To save your configuration, click on the Save and Continue button.How to set up Google Analytics on WIXHeres how to link Google Analytics with your Wix website: Set up a Google Analytics account and residential or commercial property as we described in Steps 1, 2, and 3. Get your Google Analytics tracking code as described in Step 4. Select your property in GA and open Web stream details.Copy your Measurement ID. Go to Marketing Integrations in your Wix account.Under Google Analytics, click Connect.Select Connect Google Analytics and paste in your ID: for Google Analytics 4 (beginning with “G-“) and Universal Analytics Tracking ID (starting with “UA-“). Click Save.How to establish Google Analytics on ShopifyHeres how to connect Google Analytics with your Shopify site: Set up a Google Analytics account and property as we explained in Steps 1, 2, and 3. In Step 3 make certain to open the advanced options (listed below the property-setup fields) and turn on Create a Universal Analytics home– as it works with Shopify.Copy your Google Analytics tracking code as explained in Step 4. In the new window, open Shopify admin.Go to Online shop >> > > Preferences.Paste the tracking ID into the Google Analytics field.Click Save.How to connect Google Analytics and Search ConsoleThere are several great reasons to connect Google Analytics and Google Search Console (GSC). Connecting these tools offers you access to a wider set of data that would not be available just in GA. Your GA site behaviour and conversions data will be supplemented with keyword ranking, search position, and search impressions.Lets say you run a store selling fragrant candles. In GA you can see that one of the top-performing pages has got 55 users from natural search, however that doesnt provide us enough information. However, when you link to Search Console, you can also see that the top search query for this page is “fragrant candles on sale” which creates the most impressions. If we go to Google Search Console you can discover performance information from Google Analytics. Lets now see how to link these tools: Log in to your Google Analytics account (as described in Steps 1, 2, 3)Note that by now you ought to have validated the ownership in Google Search Console. If you havent done this yet, follow the detailed guidelines on how to set up GSC.Then, go to the Acquisition section in the Google Analytics control panel >> > > Search Console.Click the button “Set up Search Console data sharing”Scroll down and click on the “Adjust Search Console” buttonYou will be triggered to pick a property in the new window. Choose a property and click Continue >> > > Associate.How to connect Google Analytics with SE RankingBy incorporating Google Analytics and SE Ranking, you can see the charts and graphs that show details about your website visitors (sessions, pageviews, session duration, etc), the nations from which visitors come to your website, and the traffic sources. You can also pick the date variety you wish to compare and evaluate. All the data is clickable and readily available in one place. You can expand each area and see each criterion in detail.To link Google Analytics with SE Ranking: Choose your task from the list.Go to Analytics & & Traffic > > OverviewClick on the button “Connect Google Analytics”Choose your Google Account, Google Analytics account, Properties & & Apps, and View.Common GA concerns and troubleshootingWe will not go into all the problems connected to Google Analytics. Rather, we will list typical issues that might occur throughout the account and property setup procedure: Typos, mistakes, or extra whitespace in the tracking code.Missing tracking code on some pages. You can check your website with confirmation tools, such as GA Checker or Google Analytics Debugger.Tracking code in the incorrect location. Make sure that you placed the tag prior to the closing < tag.Google Analytics ID on your site (UA-XXXXX-Y) is various from the ID in your GA home settings.Also, you can get some answers on Google support: Next stepsOnce you have established the account and property, carry on to exploring the SEO metrics used in Google Analytics that summary traffic, where visitors are originating from, how long someone invests in your website, the most popular pages, and other measurements.Create a brand-new viewYou can develop a new view within the residential or commercial property to sector and compare data. A view can consist of just natural search traffic or just mobile traffic. Click on the Admin button, move to the View column, and choose +Create View.Choose either Website or Mobile App and get in a Name. Here you must utilize a different name from your property. Make it descriptive, so that it would be much easier to find the required view in the list. Select the Time Zone and click Create View.Then you are all set and all set for the Google Analytics configuration, which includes setting up goals, events, and conversions. ConclusionWe hope that now you have a much better understanding of how to set up Google Analytics. This is really a great tool that supplies web designers with a lot of valuable info about a site, specifically if coupled with other services.Herere some essential takeaways from the post: Google Analytics is a complimentary and totally automated tool that can be integrated with different services and CMS.To set up GA, you need to create an account, add a home, and get the tracking code. Google has recently introduced the new Google Analytics 4 (GA4) to change the older version (Universal Analytics, or UA). If your CMS does not support GA4, choose the Universal Analytics residential or commercial property type.Google Analytics can be linked to Search Console to access a wider set of information that would not be offered only in GA.If you have any questions or issues with the GA setup, go ahead and blog about them in the comments below.Post Views: 10 Maria is a writer and editor at SE Ranking. For the very best part of her career, she has actually constructed experience and competence in material marketing and blogging. With a particular fondness for researching, she has written on great deals of tech-related subjects, including SEO, fintech, blockchain, and start-ups. Her enthusiasm for travel and music enables her to expand her outlook and utilize her strengths-- creative and detailed writing. * There are 2 versions of Google Analytics: the complimentary standard variation and the paid premium Google Analytics 360 intended at enterprise-level organizations.The homepage looks like this: Key factors to utilize Google AnalyticsAlthough Google Analytics is a excellent and thorough tool, a lot of people do not utilize it to its complete capability. Google Analytics 4 vs Universal Analytics propertyFirst, lets see what these homes are and whats the difference between them.In autumn 2020, Google released Google Analytics 4 (GA4) that changed the previous version (Universal Analytics, or UA). Pick the site you want to click and keep track of on the "Complete Connection" button to continue.To save your configuration, click on the Save and Continue button.How to set up Google Analytics on WIXHeres how to connect Google Analytics with your Wix website: Set up a Google Analytics account and property as we described in Steps 1, 2, and 3. Go to Marketing Integrations in your Wix account.Under Google Analytics, click Connect.Select Connect Google Analytics and paste in your ID: for Google Analytics 4 (start with "G-") and Universal Analytics Tracking ID (beginning with "UA-"). In the new window, open Shopify admin.Go to Online store >> > > Preferences.Paste the tracking ID into the Google Analytics field.Click Save.How to connect Google Analytics and Search ConsoleThere are several excellent factors to connect Google Analytics and Google Search Console (GSC).