John Shehata, the global VP at Conde Nast, asked an incredibly interesting concern about how Google Search adapts to how searcher intents alter in time. In brief, it appears Google is smart enough to comprehend queries different over time as searcher intent modifications over time.John Shehata asked on Twitter “when does Google think about a phrase a valid query and not something else? Let me discuss: looking for “News SEO” constantly creates “SEO News” for most of SERP outcomes. Is it demand, content supply, etc?”John Mueller of Google reacted first saying “I dont understand.” And then he offered a theory, saying “I think of the intent shifts instantly over time. Like [christmas trees] can suggest “info about trees” in July, and “where to purchase” in December, “how to eliminate” in January, and “christmas tree news” if they go out, again.”John Mueller seems to state that Google will “immediately” move how it understands query intent with time, as occasions or seasons change.Bill Slawski included “just like a look for Hanukkah before the event is most likely one trying to find presents or celebration, and one happening later is more most likely for the history of the event. Timing can make a big distinction.”This makes good sense however it would be incredibly cool to know how Google handled this, would not it. I think this is the kind of question that can not be fully answered on Twitter.Here are those tweets: I dont know. I imagine the intent shifts automatically gradually. Like [christmas trees] can imply “info about trees” in July, and “where to purchase” in December, “how to get rid of” in January, and “christmas tree news” if they go out, once again.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) September 21, 2021 100%, part of why (imo) folks are reporting a notable quantity of volatility in the N.American SERPs as we move into a brand-new season.– Callum Scott (@mrcallumscott) September 21, 2021 Forum conversation at Twitter.Note: This was pre-written and scheduled to be posted today, I am presently offline for Simchat Torah.

John Shehata, the global VP at Conde Nast, asked an extremely intriguing question about how Google Search adapts to how searcher intents change over time. In brief, it appears Google is clever enough to comprehend queries various over time as searcher intent modifications over time.John Shehata asked on Twitter “when does Google consider a phrase a legitimate inquiry and not something else?”John Mueller appears to say that Google will “immediately” move how it understands question intent over time, as seasons or occasions change.Bill Slawski included “just like a search for Hanukkah prior to the event is probably one looking for presents or celebration, and one taking location later is more likely for the history of the occasion.

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