Googles Danny Sullivan and John Mueller both said that the search company does not normally launch or begin the rollout of a search algorithm update right before the weekend. Danny Sullivan stated on Twitter “its relatively uncommon in my experience that rollouts occur outside of working hours.”Danny did add “naturally, were a global company with great deals of Search groups all over the world.” “But a general “press the update, turn off the lights, see you all on Monday” thing– not typical that Ive seen,” he said.Keep in mind, Google might start an update maybe on Thursday and that upgrade then requires to roll out over weeks or days – and that process can be felt by a drop in rankings that might be discovered not till a weekend – depending upon when those URLs are processed.John Mueller added on Twitter “theres a lot more nuance than turning a switch for a launch, however likewise, a lot of Googlers work at home nowadays, and the majority of do not like to deal with weekends if something unforeseen takes place.” “Certainly nobody here wants to release & & run, “John Mueller added.Here is the initial question:.@searchliaison.@johnmu Guys? You got anything to say?People believe Googlers flip the switch at 5PM on Friday and go home. Does that actually occur? https://t.co/EJEk6BETs6— SEO-Theory. Com (@seo_theory) January 18, 2022 Here are the responses: Its fairly unusual in my experience that rollouts occur outside of working hours. Naturally, were a global company with lots of Search teams all over the world. A basic “press the update, turn off the lights, see you all on Monday” thing– not common that Ive seen.– Danny Sullivan (@dannysullivan) January 18, 2022 Theres a lot more subtlety than flipping a switch for a launch, however likewise, the majority of Googlers operate at house nowadays, and the majority of dont like to deal with weekends if something unanticipated occurs. No one here desires to launch & & run.– & #x 1f404; John & #x 1f404; (@JohnMu) January 18, 2022 Forum conversation at Twitter.
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