Googles John Mueller stated on Twitter that he does not believe that Google does “anything unique with all-caps headings.” If you desire to yell your headings in UPPERCASE, go for it.Adam Riemer asked “will a site that utilizes all caps due to the fact that of branding for H tags & & item titles be considered different than one that utilizes proper case structure in their text?”John Mueller answered “I do not believe we d do anything special with all-caps headings, but it feels like the kind of thing you d wish to carry out in CSS instead of in the material, considering that its more about styling.”Here are those tweets: I dont believe we d do anything unique with all-caps headings, but it feels like the kind of thing you d wish to perform in CSS rather of in the content, because its more about styling.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) September 15, 2021 Of course, your HTML can show the text in whatever case you desire and style it in all caps in CSS, if you desired. It does not matter for SEO reasons.Although, you might wish to see this short article from over a years earlier on this topic.Forum discussion at Twitter.

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