Googles John Mueller stated in a video hangout that Google Search does not specifically separate and deal with differently classification pages or filter pages or search pages or tag pages from other pages. John said it is not about the technical kind of page it is, but rather what is on that page and how you link to it internally.John stated this at the 31:59 mark into the video. He stated “we dont try to acknowledge the distinction in between various classification pages or filter pages or search pages.” “Essentially we see all of these pages as being comparable and its more a matter of the sort of material that youre supplying there,” he added.Later on, John described how you can get these types of pages indexed and ranked, if you are having problems with that. Assuming it is not a technical problem, John said “take a look at your internal linking structure and see what you can do to make it so that we can discover those pages a bit much easier. And that could be something like on your web page you list an area of popular categories or popular type of products and then you link to those pages directly. Or maybe do periodic post with details about a specific sort of item and then from there you link to that kind of product page on your side. Which might be like a filter page it could be a classification page whatever you want to do.”Basically, put content on those pages that work and then make sure to connect to them internally.Here is the video embed where he stated this: Here is the transcript: We have a brand-new e-commerce shop with lots of various variations and search inquiries for items. We offer diamond cutting disks. These have search queries like diamond cutting disk for tiles, wood, concrete. Our competitors are ranked with own categories for these products. We utilize filter pages which are enhanced and are likewise indexable but the filter pages dont get ranked or dont get indexed. So should I produce hundreds of unusual subcategories instead?So, I believe first off the one crucial aspect here is that we dont attempt to recognize the difference between various category pages or filter pages or browse pages. Basically we see all of these pages as being comparable and its more a matter of the kind of content that youre supplying there. So its type of comparable to in the past we would get concerns like if I do an article if I established a separate page for a piece of material does Google deal with that in a different way. And again its not we treat we dont treat sort of like the semantic thing that you have actually set up on your side separately. However rather we recognize on this page there are great deals of products that are connected here and theres info about this sort of product on this page and well take that into account. And it does not matter for us if this is a category page, a search page a tag page, a filter page, basically its one URL that has this sort of details on it. So from that point of view I dont believe you synthetically need to produce something special on your site. Rather if youre attempting to get these kind of pages to appear in search you simply need to make sure, I mean just, need to make sure that you have the best amount of useful info on these pages. That when we look at these pages we can recognize oh heres some information about the type of page that it is, heres a clean heading on this page, maybe theres a subheading there as well, perhaps there are links for extra context and theres a list of products that we can follow and also go off and crawl and index. Whichs thats essentially what we d be looking for. And if youre seeing that none of these pages on your website are being crawled or indexed then the very first thing I would check out is sort of the technical side of things is crawling or indexing of these pages blocked somehow, exists a canonical setup, is there no index maybe set up by your shop system, all of those example. However if youre seeing that a few of these pages are being indexed and ranking however not all of them then I presume from a technical viewpoint theyre great and its more a matter of well we do not understand adequate about these pages to actually go off and crawl and index them. You might do things like look at your internal connecting structure and see what you can do to make it so that we can discover those pages a little bit easier. And that could be something like on your house page you note a section of popular categories or popular kinds of products and after that you link to those pages straight. Or perhaps do periodic post with details about a specific sort of item and then from there you link to that kind of item page on your side. Which could be like a filter page it could be a classification page whatever you desire to do. Sounds comparable to using internal connecting to assist Google trust your site more on some level.Forum conversation at YouTube Community.

Googles John Mueller stated in a video hangout that Google Search does not particularly differentiate and treat in a different way category pages or filter pages or search pages or tag pages from other pages. Must I develop hundreds of uncommon subcategories instead?So, I think initially of all the one essential element here is that we dont attempt to recognize the distinction between different category pages or filter pages or browse pages. And it does not matter for us if this is a category page, a search page a tag page, a filter page, essentially its one URL that has this kind of info on it. That when we look at these pages we can acknowledge oh heres some details about the type of page that it is, heres a clean heading on this page, perhaps theres a subheading there as well, possibly there are links for additional context and theres a list of items that we can follow and likewise go off and crawl and index. If youre seeing that some of these pages are being indexed and ranking but not all of them then I presume from a technical point of view theyre fine and its more a matter of well we do not know sufficient about these pages to really go off and crawl and index them.

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