Earlier we reported that Google does not utilize URL length as a ranking aspect. He said “that can make it look like much shorter URLs are better for SEO, however its really just a side-effect.”Technically, this is not a ranking aspect but a way for Google to select the proper canonical URL.Here are those tweets, you can click through to see more of the context: We utilize URL length very gently for canonicalization, so if we find url.htm?utm=greencheeseandham and url.htm, we may shoose url.htm as the canonical presuming all else is the same.