If he needs to reverse the URL website migration changes made a year ago to restore the traffic the blog had formerly, Googles John Mueller responded to an SEO asking. In which John Mueller stated that his guess is the “traffic change is unassociated” to the URL modifications they made a year ago.John said on Twitter “My guess is the traffic modification is unassociated, so I d advise looking long term what they desire, so that they dont have to alter URL structure again.”So he is recommending that the URL modification and the traffic drop, at least the long term repercussion es of those URL changes are unassociated to any long term traffic drops that site may see from Google. Generally, if 301s remain in location, those traffic modifications are brief lived and do not result in long term SEO drops.What John seems to be suggesting is that the site might have other problems, maybe quality problems, and the timing of the URL modifications and the SEO drop is just a coincidence? Here are those tweets: Hey Twitter SEOs, concern: A client moved their CMS and altered the blog URL from/ keyword-blog/ (which performed extremely well for them) to/ newkeyword-blog/ and traffic tanked (the URL was the only modification other than the CMS). This was over a year ago.– Ian Keir (@iankeir1) November 29, 2021 My guess is the traffic modification is unassociated, so I d recommend looking long term what they desire, so that they dont need to change URL structure once again.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) November 29, 2021 Forum conversation at Twitter.

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