Google revealed that beginning on December 6, 2021 it will prohibit and prohibit climate modification deniers from marketing or being publishers or developers on its network. Google stated it is “revealing a new monetization policy for Google marketers, publishers and YouTube developers that will forbid advertisements for, and monetization of, content that contradicts reputable clinical consensus around the existence and causes of environment modification.”This includes material describing climate modification as a hoax or a scam, claims rejecting that long-term patterns reveal the international environment is warming, and claims rejecting that greenhouse gas emissions or human activity add to environment change, the search company described. How will Google assess the content? Google said “when examining material against this new policy, well look thoroughly at the context in which claims are made, differentiating in between material that specifies a false claim as truth, versus material that reports on or goes over that claim.” “We will also continue to permit advertisements and monetization on other climate-related topics, including public debates on environment policy, the varying effects of climate modification, brand-new research and more,” Google wrote.Google seeks advice from with “authoritative sources” on client science and has professionals from the UN intergovernmental panel on client modification assessment reports involved on some level. Google is using both automated tools and human evaluation to implement this across publisher material, Google-served ads, and YouTube videos that are monetizing by means of YouTubes Partner Program.Google posted enforcement will begin on December 6th, stating “the Google Ads Unreliable claims policy will be updated to include a new policy prohibiting content that features claims about climate change which run contrary to scientific consensus.” Infractions of this policy will not result in immediate Google Ads account suspension without prior warning. A warning will be released, a minimum of 7 days, prior to any suspension of your account, Google said.Forum discussion at Twitter.