Googles John Mueller said that special characters on your page “does not impact Google” Search rankings. Here are those tweets: Hi @JohnMu, Does repeated use of unique characters such as ✓ is advised or Google will overlook it on serp.PS- For e-commerce sites.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) December 14, 2021 Google has actually said previously to try to avoid using unique characters in URLs if you can.