Googles John Mueller confessed on Twitter that in some cases black hat SEO and dangerous practices work and you dont always get caught. He included that in some cases you can get caught and “not getting captured doesnt imply it works.” He added building an organization on these practices “seems like a terrible idea.”Even worse, is to use these risky techniques for your customers without interacting the dangers to your clients. Here is the tweet: There are great deal of dangerous practices; often you do not get caught, and in some cases it even works for a while (not getting captured does not imply it works). I would not build a business on it, and doing it for unaware customers appears like a terrible idea.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) October 20, 2021 Several years ago, I understood a lot more SEOs involved in the black hat space than I do now. It was extremely simple and even less risky in the early 2000s but today, it is much harder and way more risky.So I would not advise the recommendations that says, oh, my competitor is doing this black hat approach and they rank well, I need to do it too. It might one day catch up with them and their organization might suffer in a huge way. Develop something that is steady and constant that will last the length of Google time … Forum discussion at Twitter.