John Mueller of Google had a nice one liner that I thought would be beneficial to highlight here. He stated on Twitter “SEO is everything about not requiring online search engine to read your mind.” The context is that when it comes to communicating details about your website to Google, do not confuse Google by sending out Google contrasting signals. So dont utilize tags or qualities that cause Google to state there is a conflict on some sorts. Like with hreflang or canonicals informing Google different things than what the sites navigation is saying. There are numerous examples – however this is what a lot of technical SEO has to do with, ensuring Google knows exactly what the correct URLs are and how to crawl the website and material on the pages.SEO is everything about not requiring search engines to read your mind:–RRB— & #x 1f9c0; John & #x 1f9c0; (@JohnMu) October 2, 2021 John has said this in the past, mostly speaking about SEO and consistency and being constant and clear consistent signals.Forum discussion at Twitter.