As I mentioned the other day in my story on the slow rollout for the Google link spam update – there appears to be a Google upgrade going on. Here is what some were saying: Still seeing lots of motion today in the UK … cant see much from the sensing units though?! Anyone else?I had a huge spike in traffic from the UK at precisely 1pm today … all coming from Google search or direct (Google images UK). SERP update every other day?Todays SERPs suggest issues showing country-specific sites.No wonder some countries will see traffic loss!Its absolutely crazy how much Google is revitalizing at the moment.

As I pointed out yesterday in my story on the sluggish rollout for the Google link spam upgrade – there seems to be a Google upgrade going on. It began – perhaps Tuesday but spiked in a huge way on Wednesday, August 18th. It is unclear if this is associated to that link spam upgrade or something else.It likewise might be related to the leading stories bug causing a drop in clicks (CTR drop) or the header vs title tag tweak (although doubt it is that). Or possibly this is just among those typical Google updates that go unofficial? When SEOs began asking about it on WebmasterWorld on Tuesday, I do not understand however I do see substantial chatter and signals of an update.SEO ChatterI first discovered the variations. Here is what some were stating: Still seeing lots of motion today in the UK … cant see much from the sensing units though?! Anyone else?I had a huge spike in traffic from the UK at precisely 1pm today … all coming from Google search or direct (Google images UK). All from different IP addresses and cities around the UK, and real traffic that had numerous PV. My UK traffic is up 869% so far today. Anyone else seeing this?semrush sensing unit increasing once again, correlates with my sales loss once again. This is the new regular? SERP upgrade every other day?Todays SERPs suggest problems showing country-specific sites.No wonder some nations will see traffic loss!Its definitely insane just how much Google is revitalizing at the moment. Either something isnt right/performing how they desire it too, or they are entirely changing the way the algos work.Decrease close of recently through weekend. Rise the other day and slow again today.Phenomenal spike in traffic and CTR since the last 48 hours specially in the tech niche. But whole last week was pretty bad, in regards to traffic and everything.That is some of the chatter – you got to wonder where this is coming from.I do question if it is the Google link spam update, or possibly the top stories bug triggering a drop in clicks (CTR drop) or the header vs title tag tweak (although doubt it is that). Google Tracking ToolsAs you can see below, the tools are all basically revealing substantial modifications on August 18th: Mozcast: SERPmetrics: Advanced Web Rankings: Accuranker: RankRanger: Cognitive SEO: Semrush: Have you saw big modifications the other day? What do you think it is from?Forum conversation at WebmasterWorld.

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