John Mueller of Google stated that by simply moving a link from one position on a page to another position on a page – you likely will not see any ranking increase from that action. He stated on Twitter “I wouldnt assume that you d get an increase out of just moving links from one part of the page to another part though.”Here are those tweets: Usually the usability suggestions map well to SEO too:–RRB-. I wouldnt presume that you d get a boost out of just moving links from one part of the page to another part.– & #x 1f34c; John & #x 1f34c; (@JohnMu) August 9, 2021 Sure, moving links around from a functionality point of view may make good sense. However for SEO purposes alone, it probably wont make a huge difference in your rankings.There are probably exceptions to this, like having a link in your footers legal disclaimer versus your body material – that most likely is a bigger modification from Googles perspective.Here is a rather related tweet: Ah, got it, thanks! Having several links to the exact same URL within a single page doesnt cause any problems. In some cases it makes good sense to do that for use factors. It doesnt alter crawling, so it wouldnt impact the crawl budget plan.– & #x 1f34c; John & #x 1f34c; (@JohnMu) August 9, 2021 This tweet above we covered in a lot more detail last June over here.Forum discussion at Twitter.
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