Everyone panic – Google may not simply make larger updates to the Google Webmaster Guidelines but also relabel the guidelines. He said this in the last Search Off The Record podcast at about 15 minutes into the podcast: Gary Illyes stated the Google Webmaster Guidelines are now more confusing, particularly Google “started putting more stuff into it whenever there was a push for something like, for example, HTTPS that ended up in the Webmaster Guidelines.”John asked if Google must split up the standards or not, he stated “I question if we ought to at some point kind of split them off into more technical guidelines, like what you require to do, and separate out the kind of the spam, low quality, manipulative things a little bit more. Plus, Google may renamed the Google Webmaster Guidelines to Guideliney McGuidelineFace.So anticipate more changes to the Google webmaster standards in 2022 however do not freak out about it.Forum discussion at Twitter.
Everybody panic – Google might not simply make bigger updates to the Google Webmaster Guidelines however likewise relabel the guidelines. Gary Illyes from Google stated with time the Webmaster Guidelines have actually ended up being confusing and rather out-of-date and it does require an upgrade. He stated this in the last Search Off The Record podcast at about 15 minutes into the podcast: Gary Illyes stated the Google Webmaster Guidelines are now more complicated, specifically Google “started putting more stuff into it whenever there was a push for something like, for instance, HTTPS that ended up in the Webmaster Guidelines. When it was speed, then it ended up in the Webmaster Guidelines. When there was something else, then it ended up in the Webmaster Guidelines,” he stated. “And thats not always great, because the Webmaster Guidelines is– it must be more about what are the basic requirements for you to get into Search. Speed is not one of them, HTTPS is not one of them, so what are they doing there? And the other thing is that a lot of the quality guidelines were created, how lots of years is that? 15 years earlier at least. And a few of the things that we have in our Webmaster Guidelines dont even exist any longer,” he added. Other examples he gave were guestbooks are reference and an old SEO software application package named WebPositionGold. How can they be enhanced, one example he said was “doorway pages.” He said “if you have a look at that page, it discusses what entrance pages are, however its extremely basic. And for instance, if you have a site for each single state in the United States, due to the fact that you have shops in all those states, then technically, thats an entrance page. But does it breach our guidelines? I do not know. It depends on other aspects, like are you attempting to manipulate the search engine result or not?”John asked if Google ought to break up the guidelines or not, he said “I wonder if we should at some time sort of split them off into more technical guidelines, like what you require to do, and different out the sort of the spam, poor quality, manipulative stuff a little bit more. Due to the fact that then, from a technical viewpoint, the designers would still have enough to take a look at and be like, “Oh, Im satisfying all of these requirements.”Gary recommended if Google would update the standards it might trigger a lot of issue and “individuals flip out.” He said everybody “will start analyzing the modifications, and then they may check out something into it thats not there. Whichs what we wish to preempt, ideally.” They then go through more examples of problems with the existing Google web designer guidelines; things around misinterpreting the cloaking concern and how intention actually matters. Plus, Google might relabelled the Google Webmaster Guidelines to Guideliney McGuidelineFace.So expect more modifications to the Google webmaster standards in 2022 however do not freak out about it.Forum conversation at Twitter.