The standards have this new addition “make sure the image looks how you plan it to look on a purely white background (for example, if the logo is mainly white or gray, it may not look how you desire it to look when displayed on a white background).”Weve all seen examples of individuals submitting logo designs to a platform and it looking unsightly or tough to see when it is placed on the default background color of the background.Here is Google stating to evaluate the logo on a pure white background.Google recently updated these same standards to say the logo design markup now supports ImageObject type.Forum conversation at Twitter.