Google is checking a new icon or label characteristic in the local pack for “offers.” The icon looks like a cost tag label you see in stores and beside it, it checks out “deal.” It shows the deal listed by the organization in its Google My Business listing.This was spotted by Brodie Clark and posted on Twitter. Brodie stated “Google is now evaluating providing them more direct exposure in Search. Now showing an deal sign + label in the map pack/local finder (brand-new), with the listing showing all offers together (regular).”Here is his screenshot: He shared more images demonstrating how the local listing had these deals in its local knowledge panel: Latest in Local SEO: get your Offer Posts prepared– Google is now evaluating offering them more exposure in SearchNow revealing an deal sign + label in the map pack/local finder (brand-new), with the listing showing all offers together (normal). Timeline upgraded: https://t.co/j6IUtkSa1z pic.twitter.com/HUoOWXV76F— Brodie Clark (@brodieseo) September 30, 2021 Might make good sense for local organizations to test out the Google My Business offers if Google will be revealing the deal icon in the local pack more frequently … Forum discussion at Twitter.

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