Google is doing some fascinating things in regional search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations. (1) Google Local Ship to Store Ads: Here is a local ad function in Google that reveals Ship to shop in the local outcomes. Advertisers can submit their first-party, transaction information in a privacy-safe way to optimize for store sales conversions for Search and Shopping projects– with the objective of driving additional sales in shops.