Google revealed that the link spam upgrade that initially started rolling out on July 26, 2021 is now done rolling out as of August 24, 2021. That is over a full-month of rolling for that update and two-weeks longer than Google initially said.Here is Googles statement that it is done rolling out: And were there yet https://t.co/C5BIPD7GsN— Danny Sullivan (@dannysullivan) August 24, 2021 A week earlier, we did report that it was three weeks ago and we had one more week to go – so I think that updated quote was more precise the initial messaging. We have really no way to know.But we do understand the Google link spam upgrade started on July 26, 2021 and completed on August 24, 2021.

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