Google revealed on July 26, 2021, three-weeks and two days earlier, that it began to roll the link spam update which upgrade would take about two-weeks to roll out. Well, like I stated, it is three-weeks and two days and it is still not done rolling out.Here is Googles initial announcement about the rollout of this update; “Were introducing a new link spam combating modification today– which we call the “link spam update.” This algorithm update, which will rollout throughout the next two weeks, is much more reliable at nullifying and recognizing link spam more broadly, across several languages.”We have actually been asking if it is done yet and we are being informed, once again and again, that it is not done yet: Not yet done. — Danny Sullivan (@dannysullivan) August 9, 2021 andEvery time you ask, it gets longer:)Seriously, no, its not done. I expect not much longer.– Danny Sullivan (@dannysullivan) August 13, 2021 and yesterday: Its not. A great deal of it has, however its still got more to go. Possibly next week; not likely this one. When it is total, I do examine back with the group routinely and expect to share.– Danny Sullivan (@dannysullivan) August 17, 2021 So it might take two times as long as Google originally approximated, a total of four-weeks to completely roll out.It is difficult to understand if the unconfirmed updates weve been seeing over the previous week or not. Today we are seeing some early indications of another upgrade – perhaps it is associated to the tail end of this link spam update or perhaps something else.So hang on, weve got about another week to go.Forum conversation at Twitter.

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