Google Ads has actually included to the keyword planner tool a new column for YoY, year over year, change. Last month, Google included 3 month percent change and three month pattern type to the report, and now we have the YoY change column.This was very first spotted by Patrick Garde on Twitter who shared this screenshot with that added column: This offers you a lot more seasonal information to look at when making keyword buy decisions.Forum discussion at Twitter.

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