Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait

Google is constantly, for years and years, stating it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this once again and he said “if CTR were what drove search rankings, the outcomes would be all click-bait.” He said he does not see Google utilizing CTR as a ranking signal, he stated “I do not see that taking place.”John said on Twitter recently “If CTR were what drove search rankings, the results would be all click-bait. I do not see that occurring.”Here are those tweets: If CTR were what drove search rankings, the results would be all click-bait. I do not see that taking place.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) November 4, 2021 Yes, Google desires the title links in the search results page to be agent of what the content is about however it does not desire the titles to be used in a manner where individuals would drive clicks above and beyond so that it influences rankings. Forum discussion at Twitter.