It looks like Google is evaluating embedding links in highlighted bits once again. It is tough to discover examples of this however Brodie Clark and a few others found some examples. We initially reported on this last November and after that saw it return in January – and now again, in September we are seeing it again.Here is the example Brodie spotted and published on Twitter – I had the ability to reproduce it.It looks like in this example for the search inquiry [can you use a wii remote with a wii u] – I just see links in this featured snippet back to the original website featured in the bit, i.e. Nintendos website. The old examples from November 2020, Google has links to 3rd party websites, not from the included bits website. That triggered a stir, as you can imagine.Brodie stated “Now only ever connecting to either Wikipedia or an internal page with a single link ingrained.” I did not see this myself and I attempted lots of various highlighted snippets however I think Brodie is 100% correct here.Heads-up: Google is now revealing bubble links in some featured snippets for all users in the United States. This was after a break in screening of nearly a year after some initial backlash. Now only ever connecting to either Wikipedia or an internal page with a single link embedded. pic.twitter.com/PJnTEBGqz9— Brodie Clark (@brodieseo) September 12, 2021 Update, here is an example with Wikipedia links: Heres another example of this happening for a term (not an individual) pic.twitter.com/hxIC4v1Wul— Justin Mosebach (@jlmosebach) September 7, 2021 Oh, Brodie simply published a heck of a lot more details on this over here.Forum discussion at Twitter.

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