As you understand, Google is presenting continuous scroll on mobile search. To be honest, in my original reporting on this subject, I covered both the image of Search Console and Google Ads reporting – saying there is no direct impact beyond how user habits may alter. It seems some are still asking about how this modification affects the performance reports in Search Console.They really do not impact them straight, here is what was in my initial reporting: Continuous scroll likewise does not alter how position reporting works in Search Console. If pages werent immediately loaded, positions reporting stays as.– Google SearchLiaison (@searchliaison) October 14, 2021 John Mueller from Google added: Nothing modifications for Search Console – position is position. We do not track pages there.I do not have insight into what 3rd-party rank trackers do here– they normally operate beyond our regards to service anyhow.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) October 14, 2021 and … My understanding is (I havent had time to test, still capturing up from a week out) that we still pack the lead to groups of about 10, so while it looks more like a single page, its still roughly “10/page”.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) October 18, 2021 Here is a more current tweet from John on this: AFAIK it still loads (in the background) in batches of ca 10, so there will be some “pagination” even if its more transparent. I think it will increase impressions (easier to see more results), keeping clicks steady. If you purely look at CTR, youll see subtle modifications.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) October 21, 2021 And he also discussed this in his recent video hangout at the 46:57 mark where he stated: But basically, from our side were still packing the search results page in groups of 10, essentially. And as a user scrolls down on the page, we kind of dynamically load the next set of 10 results there. And when that set of 10 results is loaded, that counts as an impression. So that basically means that type of the scrolling down, and you start seeing page two of the search results page, that we would see is like, well, this is page 2 now.And it now has impressions, similar to if somebody were to just click on page 2 straight in the links. From that point of view, not much truly changes there. What I believe will alter a bit is that users will probably scroll a bit easier to page 2, page 3, or 4. And based upon that, the variety of impressions that a site can get in the search outcomes will most likely go up a little bit. I dont believe itll be like an extreme change, but probably itll be more the case that if you were ranking on page two, then suddenly your site gets a lot more impressions simply because its simpler to reach page two in the search engine result. And the variety of clicks I suspect will stay comparable, because individuals will kind of scroll up and down and look at the outcomes on a page. And theyll click among them. So probably what will take place is impressions increase a little bit. Clicks remain the exact same. That suggests your click through rate tends to go down a bit. And if youre focusing simply on click through rate for SEO, then I believe that will be a bit of a kind of– I do not understand– odd circumstance, since its tough to determine, did the click through rate drop since this page was revealed in this constant scroll environment? Or did it drop due to the fact that users saw it, however they didnt like to click it as much anymore? So thats I think kind of challenging there. Something that, I do not understand, assists a little bit I think is we do this continuous scrolling just for the first 4 pages. And after that later on you click on kind of the load more or next page. I do not understand what precisely its called. So its not something that you would see if you were ranking on page five or six, at least not at the moment.Here is that video: So no direct reporting modifications due to the fact that page two is still page 2. But if searchers tend to scroll more and click on arise from page two, your CTR may alter. Maybe … Forum conversation at Twitter.

That generally indicates that kind of the scrolling down, and you start seeing page 2 of the search results, that we would see is like, well, this is page two now.And it now has impressions, comparable to if somebody were to simply click on page 2 straight in the links. What I believe will alter a little bit is that users will probably scroll a little bit much easier to page 2, page 3, or four. I do not believe itll be like an extreme change, but most likely itll be more the case that if you were ranking on page 2, then unexpectedly your website gets a lot more impressions just because its easier to reach page 2 in the search results. Its not something that you would see if you were ranking on page 5 or 6, at least not at the moment.Here is that video: So no direct reporting changes due to the fact that page two is still page two. If searchers tend to scroll more and click on results from page two, your CTR may change.

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