With the Google page experience update concerning desktop websites in February 2022, that means that intrusive interstitials as a signal will likewise apply to desktop websites. John Mueller of Google validated this on Twitter stating “Yes, thats my understanding. Basically all of the Page Experience aspects would then apply to desktop too.”One of the elements of the page experience upgrade is to not have intrusive interstitials. While that first only released as a mobile signal back well prior to the page experience upgrade – back in 2016-2017 – it will now apply to desktop sites.Here is where Glenn Gabe pointed it out and John Mueller verified: Yes, thats my understanding. Essentially all of the Page Experience factors would then apply to desktop too. That seems more consistent.– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) November 5, 2021 I need to note, that charge when it introduced in 2017, it had very little impact then, just like the general page experience upgrade has very little effect on rankings in 2020-2021 and likely in 2022. Here is a bit more history: Some of that likewise progressed into “tricky redirects” where a part of the users got redirects to spammy/ adult/ affiliate sites rather of seeing the content. Fortunately thats pretty uncommon nowadays – apart from the “you won a phone” hacked sites …– & #x 1f9c0; John & #x 1f9c0; (@JohnMu) November 5, 2021 So remember, if you utilize lots of interstitials on your desktop site that feel invasive, you might not perform well with your page experience scores.Forum discussion at Twitter.
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