Google announced the other day that on June 30, 2022 it will drop support for expanded text ads for responsive search ads. Google said responsive search advertisements will be the only Search ad type that can be developed or modified in standard Search campaigns. The existing broadened text ads will continue still serve for the time being.Googles responsive search ads will immediately test various mixes and discover which mixes perform best of your advertisement headlines and descriptions and put the best together for you, automatically.Googles main launch of responsive search advertisements beta remained in May 2018 with a rather failed launched in 2016. It then formally headed out of beta in October 2019 and in February 2021 Google made responsive search ads the default project type.What Is (Is Not) ChangingStarting June 30, 2022, you will no longer be able to modify or create broadened text ads.
Broadened text ads will continue to serve, and you will still see reports on their performance moving forward.
You will still have the ability to pause and resume your broadened text ads, or remove them if needed.
“Google stated “advertisers that switch from expanded text ads to responsive search ads, utilizing the exact same properties, see an average of 7% more conversions at a similar cost per conversion. Your existing expanded text advertisements will continue to serve along with responsive search advertisements, and youll still see reports on their efficiency going forward. Google advises that you have at least one responsive search ad in every advertisement group in your Search projects by June 30, 2022.

Google stated responsive search ads will be the only Search ad type that can be developed or modified in standard Search projects. The existing expanded text advertisements will continue still serve for the time being.Googles responsive search ads will instantly evaluate various combinations and learn which combinations perform finest of your ad headings and descriptions and put the best together for you, automatically.Googles official launch of responsive search advertisements beta was in May 2018 with a rather stopped working released in 2016. It then officially went out of beta in October 2019 and in February 2021 Google made responsive search advertisements the default project type.What Is (Is Not) ChangingStarting June 30, 2022, you will no longer be able to develop or edit expanded text advertisements.
“Google stated “advertisers that switch from broadened text ads to responsive search ads, using the exact same properties, see an average of 7% more conversions at a comparable cost per conversion. Google recommends that you have at least one responsive search advertisement in every ad group in your Search projects by June 30, 2022.

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