Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said “as part of our continuous commitment to personal privacy, were working to make our privacy limits consistent across Google. George at Search Engine Land dug into that over here.If you are using the Google Ads API for any of this, you will desire to see the changes on that over here.Here is how Ginny Marvin from Google put it: With this most current tech upgrade, advertisers will now see on average 6.5 x more queries in their reports.

Google announced that the Google Ads search term report now has, usually, 6.5 times more query information than because the business conceal search term information back in September 2020. Google stated “were able to show you more queries that meet our privacy requirements in the search terms report for Search and Dynamic Search Ads campaigns.”We thought this was coming when Google Ads, for a brief time period, stop hiding search term information back about a month back. Google described that “this information will now be displayed in your reports for queries you got beginning with February 1, 2021. This upgrade can help you identify more relevant keyword themes, making it much easier to enhance your ad copy, landing pages, and more. These metrics will now be more consistent with the rest of the metrics in Google Ads.”But there is a caution – Google will be getting rid of some of your inquiry information that does not meet its personal privacy requirements. Google said “as part of our continuous commitment to personal privacy, were working to make our privacy thresholds consistent across Google. Over the next couple of months, youll see more changes across our other tools– consisting of how we manage historical information. In Google Ads, this means that historical query data in your account that was collected prior to September 1, 2020 and doesnt meet the present thresholds for the search terms report will be offered in your reporting till February 1, 2022.”So ensure to download that information ASAP before it is gone. But moving forward, it looks like we will have more information than we had after September 2020 however less data than we had prior to September 2020. George at Search Engine Land dug into that over here.If you are utilizing the Google Ads API for any of this, you will wish to see the modifications on that over here.Here is how Ginny Marvin from Google put it: With this latest tech upgrade, marketers will now see on average 6.5 x more queries in their reports. Were also continuing to purchase new ways to surface inquiry themes while keeping user personal privacy. Youll begin to see more on the Insights page in the coming months.– AdsLiaison (@adsliaison) September 9, 2021 Here is some of the market response: With a backfill to feb if Im reading it properly. https://t.co/FdRVIMwqCz— Steve Hammer (@armondhammer) September 9, 2021 Thank you & #x 1f64f; #ppcchat https://t.co/3ppoNpTEn0— Menachem Ani & #x 24c2; & #xfe 0f; (@MenachemAni) September 9, 2021 keep an & #x 1f441; & #xfe 0f; on also … “In the coming months, well be offering you a lot more resources on the Insights page to assist you comprehend the search inquiry themes that drove efficiency …– even if those questions dont appear in your search terms report.” https://t.co/wv4XHvUFmD #ppcchat https://t.co/vZ5WacHWrn— Greg (@PPCGreg) September 9, 2021 Great summary on todays @GoogleAds modifications. My huge takeaway: go export your account search inquiry information. #ppcchat https://t.co/2IwcRnL0Rr— Kirk Williams & #x 1f6b4; (@PPCKirk) September 9, 2021 Forum conversation at Twitter.

site-tuning