Google has actually improved conversion for web for about a year, but just recently included this for leads.Enhanced conversions is a function in Google Ads that can “improve the accuracy of your conversion measurement and unlock more effective bidding”, Google said. It supplements your existing conversion tags by sending out hashed first celebration conversion data from your website to Google in a privacy safe way. Unlike the standard variation of offline conversion tracking, improved conversions for leads doesnt require you to modify your lead types or consumer relations management (CRM) systems to get a Google Click ID (GCLID).