With Googles strategies to drop support for expanded text advertisements for responsive search advertisements, some paid search experts are asking if the Google Ads quality ratings will change.”While no changes are coming to quality score, with this change, Ginny did state it is “best to focus on Advertisement Strength as a tool to improve effectiveness of your ads. More here: https://t.co/upJgo17Iic— AdsLiaison (@adsliaison) September 1, 2021 Just to be clear, quality rating and ad strength are different: Hello All, Advertisement strength is completely different from quality rating and does not have any direct effect.