Google has launched version 1.8 of Google Ads Editor. This variation has a new overview page, support for extra ad extensions, suggestions for display modes, upgraded match type assistance, a brand-new indication in process therefore much more. Variation 1.7 was released in August 2021.

Here is the full list of modifications:

Overview pageA new view has actually been created in Google Ads Editor, “Overview”, which is comparable to the Overview page in the online Google Ads Editor interface.Auto-apply view for RecommendationAuto-apply, a new view under Recommendations, permits you to allow or disable automatic application of certain recommendation types. Support for asset-based hotel callout extensionsGoogle Ads Editor now totally supports asset-based hotel callout extensions, likewise understood as “Hotel callout extensions (updated)”. Support for asset-based app extensionsGoogle Ads Editor now totally supports asset-based app extensions, likewise understood as “App extensions (updated)”. In addition, no new ad groups can be produced under this project type (however existing ones can still be edited), and advertisements for this project type cant be developed or edited. Updates to content targeting in Video Action campaignsGoogle Ads Editor adds notifies to active ad groups in running Video-Drive Conversions projects that include any active keywords, subjects, placements, mobile apps, mobile app categories, YouTube videos, YouTube channels or video lineups.

Overview pageA brand-new view has been produced in Google Ads Editor, “Overview”, which is similar to the Overview page in the online Google Ads Editor interface.Auto-apply view for RecommendationAuto-apply, a new view under Recommendations, permits you to make it possible for or disable automated application of specific recommendation types. Discover more about applying suggestions immediately in Google AdsSupport for asset-based call extensionsGoogle Ads Editor now fully supports asset-based call extensions, likewise understood as “Call extensions (upgraded)”. Support for asset-based rate extensionsGoogle Ads Editor now totally supports asset-based cost extensions, likewise referred to as “Price extensions (updated)”. Support for asset-based hotel callout extensionsGoogle Ads Editor now fully supports asset-based hotel callout extensions, also called “Hotel callout extensions (upgraded)”. Support for asset-based app extensionsGoogle Ads Editor now fully supports asset-based app extensions, also referred to as “App extensions (updated)”. Display-Gmail projects now read-onlyCreation of Display-Gmail projects is no longer supported (although existing ones can still be modified). In addition, no new ad groups can be produced under this project type (however existing ones can still be edited), and ads for this campaign type cant be created or modified. Just deleted, paused/unpaused, and labels can be altered). Suggestion stat display mode updateFor Recommendations, you can now pick up to four methods to display stats (for instance, weekly impressions, weekly clicks): Current (recommendation not used).
Approximated (forecasted with suggestion used).
Boost (absolute difference between existing and approximated).
% increase (portion distinction).
” Upgrade match type” suggestion for precise keywordWhen you apply the “Upgrade your existing keywords to broad match” recommendation in Google Ads Editor, it now updates Exact keywords, in addition to Phrase a Broad Match Modifier (BMM). Assistance for more suggestion typesGoogle Ads Editor now supports the following suggestion types: Use targeting growth.
Ad groups do not have any keywords.
Create ads in empty ad groups.
Move unused budget plans.
Add responsive display screen advertisements.
Updated sign-in processThe sign-in procedure no longer requires copying and pasting a token from your browser into Google Ads Editor. When you complete sign-in in the internet browser, Google Ads Editor proceeds automatically.Conversion signals for particular recommendationsSeveral suggestion types now display in the “Examples of leading signals” section in the edit pane.Ad strength for DiscoveryGoogle Ads Editor now supports the Advertisement strength indication for Discovery and Discovery Carousel advertisements.
Keep in mind: After downloading, all advertisements will reveal “Pending” as their ad strength. Run the “Check Advertisement Strength” tool to retrieve detailed ad strength info.
Custom guideline: Smart Bidding project using phrase or exact match keywordsGoogle Ads Editor includes alerts to new active advertisement groups in running Search campaigns that utilize Smart Bidding (including Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value), and consist of active keywords with expression or exact match type. Its recommended that you change all such keywords to Broad match.
Keep in mind: These notifies are limited to new ad groups in order to prevent duplication with “Upgrade keywords to broad match,” a recommendation that Editor likewise supports.
Updates to content targeting in Video Action campaignsGoogle Ads Editor adds notifies to active ad groups in running Video-Drive Conversions campaigns that include any active keywords, subjects, positionings, mobile apps, mobile app categories, YouTube videos, YouTube channels or video lineups. For brand-new groups, you can select whether the advertisement group should utilize organized targeting, or the older audience segments.Target CPA recommendations for Display, VAC, DiscoveryFor some accounts, Google may supply Target CPA quote recommendations for new Display, Video Action (also understood as “Video – Drive conversions”), and Discovery campaigns.

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