I am seeing lots of reports over the previous 24 hr of grievances around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and preventing systems.”I am seeing very little information from Google on these displeasures and account suspensions. Ginny Marvin from Google did react to one problem on Twitter from a respected member of the search marketing neighborhood stating “we take system security really seriously & & have actually focused substantially in this area to both catch more fraud & & minimize flagging of great consumers. I understand it can be aggravating, but we evaluate all appeals & & display incorrect decisions to provide feedback to our systems. Due to the complex and delicate nature of these situations, support reps are not able to talk about suspension information.” She did offer a link to this assistance page for a place to start.Here are those tweets: Hello John, We take system security really seriously & & have focused considerably in this location to both capture more scams & & reduce flagging of good consumers. I know it can be aggravating, but we examine all appeals & & monitor incorrect choices to provide feedback to our systems. 1/2 …– Ginny Marvin (@GinnyMarvin) February 14, 2022 Appreciate the reply, Ginny. It is undoubtedly extremely aggravating. Ill have a look at that doc and work my method through it, however do know this is a big problem going on today, for me and lots of others.– John Doherty (@dohertyjf) February 14, 2022 The ratio might shock you & & its one of the factors the group is so heavily focused in this area to both catch issues & & reduce incorrect positives. Ive shared this feedback with the team and well continue to invest in making the experience better.– Ginny Marvin (@GinnyMarvin) February 15, 2022 Lior Krolewicz published a screenshot of a few of these messages on his blog stating “when I logged into Google Ads this morning, I saw numerous accounts with freshly disapproved advertisements for one fairly odd policy: Disapproved (Government Documents and Official Services).” Here is that help file on that government files and official services policy: Not allowed Promotions for documents and/or services that help with the acquisition, renewal, replacement, or lookup of main files or information that are offered directly from a government or government delegated provider.
He also published a screenshot showing the number of advertisements disapproved.PPCGreg likewise published this: the only thing I can see on the ad (along with the other advertisements that were popped for the very same violation) is the use of the word “Official” in the heading with the brand names name. There are lots and loads of threads of complaints around this in the Google Ads forums, Ill just note some – I cant go through all of them: Again, something is going on around this “federal government files and preventing systems” and maybe other efforts to step up policy enforcement. I am not sure if all of these suspensions and displeasures are precise or not but it appears Google is not talking about it much.Forum discussion at Reddit and the online forum links above.
Some are particular to being disapproved around “federal government files and preventing systems. Here is that assistance document on that government files and official services policy: Not permitted Promotions for documents and/or services that help with the acquisition, renewal, replacement, or lookup of official documents or details that are readily available straight from a government or government handed over service provider.
He likewise published a screenshot revealing the number of ads disapproved.PPCGreg likewise posted this: the only thing I can see on the advertisement (along with the other advertisements that were popped for the same infraction) is the usage of the word “Official” in the heading with the brands name. There are heaps and heaps of threads of complaints around this in the Google Ads online forums, Ill simply note some – I cant go through all of them: Again, something is going on around this “federal government documents and preventing systems” and possibly other efforts to step up policy enforcement.