PPCGreg published on Twitter that Google Ads has actually upgraded the style and search for the customized columns and also included some brand-new metrics and the capability to use functions. Here is the brand-new appearance shared by Greg: Custom columns permit you to define and view specific parts of your Google Ads information. Instead of evaluating all your CTRs (clickthrough rates) in one column, you could create a custom-made column that would display your “desktop CTRs” and “mobile CTRs” only. You can tailor custom-made columns to show specific views of your information, and quickly see the info that is essential to you, Google explained. Google first launched customized columns in Google Ads reporting nearly 10 years ago.There have to do with a few lots functions for customized columns you can now use in Google Ads here. Do you like it?Forum discussion at Twitter.

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