2 weeks after Ginny Marvin of Google asked what extra custom-made column metrics you d like to see in Google Ads, Google has revealed the addition of four brand-new metrics. They include Search impression share, Click impression share, Display impression share and all phone call metrics.Ginny posted on Friday on Twitter “Advertisers can now make customized columns with Search impr. share, Click imp. share, Display impr. share & & all Phone call metrics.” Ginny likewise shared where you can include these metrics (click to enlarge): Here is a bit more: Just an example.– AdsLiaison (@adsliaison) August 20, 2021 So go play with these metrics!Forum discussion at Twitter.

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