Google has updated the Google Business Profiles Get Reviews assist record to clearly say that having a mix of unfavorable and positive evaluations are more credible, than I guess just all favorable evaluations. Joy Hawkins found this and published on Twitter saying “I understand many research studies have actually revealed this however its great to see Google acknowledge it too.”Here is the new line that was included to the document:”Value all reviews: Reviews are helpful for prospective clients when theyre objective and sincere. Clients discover a mix of positive and negative evaluations more reliable. You can always respond to an evaluation to show the customers that you care and supply additional context. If the review doesnt follow our posting standards, you can request to eliminate it.”The Wayback Machine does not have that line in the October photo of that web page.Google is stating it values “all reviews” both positive and unfavorable. In fact, it is reaching stating if there is a unnatural or odd level of positive versus unfavorable reviews, Google might not deem it trusted? Possibly having some unfavorable reviews sprayed in, isnt so bad – in spite of it maybe injuring the owners ego?Forum conversation at Twitter.

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