When again, Google has altered the name of its local company management product. I think that may be 6th time, or possibly more, Google has changed the name of this product. It is now referred to as Google Business Profile, no longer will it be called Google My Business.The previous names, if I got it right, I believe we are now Google Business Profile, the other day it was Google My Business (2014 ), before that was Google+ Local (2012 ), Google Places (2010 ), Google Local Business Center (2007 and earlier). As you can see, we got a lot of names and honestly, I dont think the Google Business Profile name will last either. Google said they want businesses with one listing to handle their listing in Google Search and/or on Google Maps. Google does not want you to utilize the new Google Business Profile manager, aka Google My Business at google.com/business but rather, just search for your company in Google Search and Maps and modify it there. You can look for your business name by name or simply search for [my service] Google has been moving this instructions recently however we saw indications of this coming because 2017. Those who manage numerous listings, like chains or local SEOs, can still utilize the Google Business Profile manager.With this, you can now declare and verify your service straight in the search results without doing so in the Google Business Profile supervisor. Google will exterminate the Google My Business mobile app – you will be informed to manage it in the Google Search or Google Maps app straight. Google is also rolling out, a minimum of formally, call history and check out receipts for messaging. Features Ive had on my represent some time now … Here is a GIF demonstrating how to handle your listing in Google Search: Google My Business API will be relabelled Business Profile API and will fully maintain existing performance and remain under active advancement, Google said.So yet another brand-new name for this regional product of Google … Forum conversation at Google My Business Help.