Google Ads verified some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started last night at around 11pm ET. Also, George Nguyen at Search Engine Land found that Google launched new positioning reports for Performance Max campaigns.Discovery and Performance Max Campaigns BugGoogle wrote that on January 21, 2022 at 4:07 AM UTC “Were aware of a problem with Google Ads impacting a considerable subset of users. We will offer an upgrade by Jan 21, 2022, 8:00 AM UTC detailing when we expect to resolve the problem. Please keep in mind that this resolution time is an estimate and might alter. This concern is affecting Discovery and Performance Max projects” Google has released another upgrade that “We are continuing to investigate this concern” however has no information yet on what the specific problem is.Any of you seeing the issue?New placement reports for Performance Max campaignsGeorge discussed that Google Ads has actually launched positioning reports for Performance Max campaigns where these new positioning reports can be generated to see where advertisements have served for Performance Max projects in addition to the number of impressions those advertisements obtained.Google sent Search Engine Land this statement, “Placement reports for Performance Max campaigns are a new reporting resource for advertisers to quickly see where on Googles channels advertisements have served and associated impressions. We created these reports to give marketers more transparency and guarantee around where their ads are showing.”Chris Ridley shared this on Twitter on this topic: & #x 1f64c; Google Ads launches placement reports for Performance Max campaignsSource: https://t.co/hmTiyuqdCV”Unfortunately, the information only reveals where ads have actually served and their impressions– not click data.” through SELThis is where youll find the report. #ppcchat pic.twitter.com/BbDQiz4DjD— Chris Ridley (@C_J_Ridley) January 21, 2022 Forum conversation at Twitter.
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