6 min readThe AgencyBoulder SEO Marketing (BSM), a Denver search engine optimization company, has been carrying out digital marketing projects with regional, national, and worldwide goals because 2009. Specializing in economical SEO packages, they assist companies of all sizes and tailor their approach for each client, so they can assist each company attain their special goals. The ClientBased in California, Star Beer USA imports Nigerian lager and distributes it to bars, restaurants, and alcohol shops throughout California and Texas. Taking on brand names that generate billions of dollars in earnings each year, they required to appear on the first page of search engine result to draw in a minimum of a few of the traffic pursuing foreign beer. The GoalsStar Beer USA wished to: Rank greater than the competing suppliers on the online search engine results pages (SERPs)Appeal to an American audienceBoost organic search traffic Let beer drinkers learn about the accessibility of their Nigerian lager at select areas in the United StatesSteps to Reach the Goals After talking about these objectives, BSM designed an action strategy that would not only land them an area on the first page however really secure them the really first result– the most desired position on the SERP. Just like the majority of BSMs projects, the SEO firm took a multi-faceted approach to improving the customers visibility. Once Star Beer USA began appearing greater on the SERP, accomplishing their more particular goals was basically inevitable. The initial technique included the following actions:1. Edit the Wikipedia Page Star Beer USA had an existing page on Wikipedia, but it did not have backlinks. BSM plugged those in, so a single click would take readers to the businesss main website. 2. Develop Content Next, BSM worked carefully with May Odiakosa, the companys founder, to produce high-quality content for their blog site. Not just did their posts make the site look more reliable to search engines, but they also offered value to possible and existing customers. 3. Deploy Digital PR StrategyThe third action focused on highlighting Star Beer USAs individuality, consisting of the lager itself, the businesss proud Nigerian creator, and their charitable contributions. BSM released a detailed digital PR strategy and published a number of search engine-optimized press releases to get the message across. 4. Utilize the Power of Social Media Businesses active on social networks get more engagement, which translates to more web traffic and, as a result, more reliability. BSM developed and enhanced a LinkedIn Company Page and a Google My Business profile for Star Beer USA and upgraded both routinely. 5. Stay One Step Ahead of the Algorithms Just because you reach the primary spot on a Google SERP doesnt indicate youre going to stay there. Consistently ranking high so prospective clients can constantly find you is an ongoing procedure that demands diligence. As such, BSM helps all their clients execute sustaining SEO strategies and website design strategies to maintain presence in the years to come. What Were BSMs Most Valuable Tools?To assist Star Beer USA rank number one on Google, BSM relied greatly on SE Rankings tools. Site Audit, Competitive Research, and Keyword Rank Tracker were amongst the tools that assisted them out the most.A detailed examination of the technical side of the job supplied by the Website Audit tool allowed the group to determine sitewide issues that needed to be attended to so the customers objectives could be accomplished. BSM founder Chris Raulf just recently interviewed Bogdan Babyak, Chief Marketing Officer at SE Ranking, about the abilities of their Website Audit tool. In the 20-minute interview entitled Meet the Ultimate Website Audit (and SEO) Tool [An Expert Interview], Bogdan shares how the Website Audit tool can support any SEO strategy.Griffin Beste, Director of Operations at BSM, who was kind adequate to help us prepare this usage case, likewise shared insights about how they utilize the Competitive and Keyword Research tools in addition to the Rank Tracker. Finding content optimization opportunities with the Competitive and Keyword Research toolsWith the assistance of the Competitive Research tool, BSM determined common keywords that the clients rivals were ranking for, so they knew who they were up against in natural searches. The tool also supplied a photo of keywords that Star Beer USA had gained, lost, and recently protected. This permitted BSM to find extra opportunities for optimization, consisting of in meta titles and descriptions. Customer website real-time and historical search performance analysisThe Rank Tracker tool allowed BSM to examine how the clients site had performed over its lifetime. By constantly logging variables like search volume and average position, the tool likewise made it possible to track the projects ongoing development and verify the overarching technique was working. The Rank Trackers data offered transparent metrics that made it simple to keep an eye on the trajectory of the customers site in genuine time. This, in turn, made it easy for BSM to tweak their techniques as required, so they could accomplish better outcomes, much faster. BSM likewise ran an analysis to determine possible keywords that werent yet being targeted. They then incorporated them into the regularly asked questions page. The ResultsBSMs efforts paid off, and less than 4 months into the job, Star Beer USA was ranking in the primary area for the following terms: Star BeerStar Beer USAStar LagerCold filter lagerIn other words, the client didnt just surpass a few rivals; they overtook all of them. Thanks to a laser-focused SEO method and the ingenious tools from SE Ranking, the clients organic search traffic on Google is gradually increasing. Whats more, the site continues to rank for additional keywords in the SERPs and Google organic search traffic continues increasing: Wrapping UpWhen BSM started examining data for the Star Beer USA site in November of 2020, the website was ranking 101st for the term “Star Beer.” Today, the website ranks in the leading position for this and a number of its most important search terms. The customers impressions, clicks, and click-through rates considerably increased during the process since of the SEO method that BSM deployed and the assistance of SE Ranking. Better yet, more beer lovers can now discover this yummy Nigerian lager on Google with ease. Post Views: 7 Stasia is the brand name interactions manager at SE Ranking. Before presuming this function, she was actually a part of our content group for several years and still continues to compose for our blog every so often. Provided the experience under her belt, you are welcome to ask her anything you want about our platform, material marketing, interactions, and even philosophy. Thats right, Stasia has a PhD in Philosophy and can professionally describe complex things in simple words.
6 minutes readThe AgencyBoulder SEO Marketing (BSM), a Denver search engine optimization company, has actually been implementing digital marketing projects with regional, nationwide, and worldwide goals given that 2009. What Were BSMs Most Valuable Tools?To help Star Beer USA rank number one on Google, BSM relied heavily on SE Rankings tools. BSM founder Chris Raulf recently spoke with Bogdan Babyak, Chief Marketing Officer at SE Ranking, about the capabilities of their Website Audit tool. Finding material optimization chances with the Competitive and Keyword Research toolsWith the aid of the Competitive Research tool, BSM identified common keywords that the customers rivals were ranking for, so they understood who they were up versus in natural searches. Client website real-time and historical search performance analysisThe Rank Tracker tool enabled BSM to evaluate how the customers website had actually performed over its lifetime.