Chris Tweten posted an image a few days ago on Twitter of an oral office sign with its business name – the business name is called “Dentist Near Me.” Naturally, the SEOs in all of you are believing, oh, this dental practice wants to rank for all [near me] related oral queries.I do not believe Ive seen a service named in this naming convention. Is this considered black hat #SEO? pic.twitter.com/ULHGmAJBUh— Chris Tweten & #x 1f341; (@ctwtn) January 21, 2022 But it might not be the very best SEO method to call your brand-new business with “near me” in its company name. John Mueller of Google reacted to the example and stated “I kinda marvel if it works versus them, because of how easily search engines alter “near me” into just a place, making it truly hard for individuals to search for them by name. For a local organization, most likely not a problem though, and the charming name likely assists marketing too.”I kinda wonder if it works against them, since of how quickly search engines change “near me” into simply an area, making it actually hard for individuals to browse for them by name. For a regional service, most likely not an issue though, and the adorable name likely helps marketing too.– & #x 1f404; John & #x 1f404; (@JohnMu) January 23, 2022 I guess we can see in time if this company had success from it.But it will not be a long term SEO strategy, if we encourage all our SEO customers to begin renaming their organizations with “near me” in business name, then Google will act upon it.Forum conversation at Twitter.
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