CTV Will Flip Last-Click Attribution On Its Head

CTV Will Flip Last-Click Attribution On Its Head

“On television & & Video” is a column checking out opportunities and obstacles in sophisticated television and video.. After this exclusive try to find customers, todays column by Jason Fairchild, CEO and co-founder of tvScientific, will appear on...
Cloud Giant Twilio Is Getting Into Mar Tech

Cloud Giant Twilio Is Getting Into Mar Tech

One year after getting the client information platform Segment, cloud communications API platform Twilio is making its very first foray into mar tech. On Wednesday, Twilio introduced Twilio Engage, a next-gen marketing cloud of sorts that intends to take on standard...
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