During my stint in advertisement agencies, I too have actually had my share of such ordinary advertisements. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some periodic commentary on the company of advertising).

Visit Dubai: a luxury objective

Advertisements which mimic the typical big-budget Hollywood action flick are not new. Keep in mind the BMW series, The Hire back from 2001? A new ad from Visit Dubai utilizes the action film or spy thriller trailer format to excellent result. Starring Jessica Alba and Zac Efron the movie aims to showcase the various landmarks and luxury lifestyle of Dubai in a high-adrenaline Mission Impossible or 007-like movie.

Agency: Mother

BrewDog: Beer for all

Category cliche is a double-edged sword in advertising. An auto advertisement has to have the camera panning the exterior, it is common to see active ingredients coming together and falling on to a biscuit … you get the drift. A new ad for BrewDog doesnt rely on the usual high-fiving pleased minutes however cleverly weaves in their worlds very first carbon-negative brewery as excellent for the world and for this reason beer for all.

Firm: Droga5

Amazon Prime: Rapunzel

Firm: Joint

Rapunzel orders something on Amazon Prime and provides a twist in the familiar tale. Good enjoyable.

Groupon: grab life

Grabbing a chance or provide to cue making the most of a circumstance is a typically utilized expression. Groupon USAs new style Grab life by the Groupon brings it alive by utilizing a giant pair of hands (does not look grotesque fortunately) as a visual gadget.

The theme advertisements which reveals the numerous usages cases enables short cut-aways too.

Company: FCB

Lume Pad: advancement

In the beginning view you may be left wondering whats the game of tag everything about (a tad too stretched I believed) however the penny drops in the last frame. The advertisement is for Lume Pad which uses 3D Lightfield viewing which is At first view you may be left wondering whats the video game of tag all about (a little too extended I believed) but the penny drops in the last frame. The advertisement is for Lume Pad which provides 3D Lightfield viewing which is practical, multi-dimensional, and extremely natural thanks to groundbreaking Nanotechnology.

Director: Ulf Johansson

Saridon: why hide your headache

A simple visual device of a mask with a smiling face works well for Saridon, a headache-relief tablet. Good to see a once-popular advertising property of Just one Saridon brought back in this project. As an aside I am sure there are many such marketing properties abandoned in the quest for a shiny brand-new toy.

Firm: Lowe Lintas

Snapdeal: brand-waali quality.

Typically, national brand names in India have actually treated South as one market and the creatives have shown the stereotype of a Madrasi as imagined by an imaginative team in Mumbai. They aim to connect with the local audience but wind up pushing away all the speakers of the four significant languages in the South in the execution. Calling is normally out of sync and translation extremely bookish. In that context I liked the approach taken by Snapdeal in its brand-new campaign. Theres an effort to customise it to each region through easy devices: wall-calendars in a bank remain in the called language, initial writing for each region and such like. As the Brand Head of Snapdeal says, The South Indian market is discrete and heterogeneous in regards to cultural subtleties and languages, which required a different method for each location..

Which one was your favourite? Do comment in.
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Every mode of transport has its benefits and drawbacks. Players in train travel have dramatised the disadvantages of road travel (traffic blockage, primarily) in the past. A brand-new tactical from British Airways wisely highlights the traffic jam of highways and the budget-friendly pricing of vacations.

Agency: internal (?).

British Airways: summer sale.

P&O Cruises: panorama.

The finest of advertisements make use of a medium or platform to its advantage. An advertisement for P&O Cruises brings alive the scenic view from their decks in a UK daily.

Throughout my stint in ad firms, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting excellent ads, I attempt to share a collection of creative advertisements every week (and some periodic commentary on the service of marketing). A brand-new ad from Visit Dubai utilizes the action movie or spy thriller trailer format to great effect. A brand-new advertisement for BrewDog doesnt rely on the normal high-fiving delighted moments however cleverly weaves in their worlds first carbon-negative brewery as great for the world and hence beer for all. The ad is for Lume Pad which provides 3D Lightfield viewing which is At first view you may be left wondering whats the game of tag all about (a tad too extended I thought) however the penny drops in the last frame.

Swiggy: Instamart

The campaign is anchored on a typical insight and customer lingo. There is a yearning to own branded products– consumer speak for pricey, widely known brand names. However the cost is excessively out of reach. Such a feeling is well recorded by the weighed down look of the lead characters.

Competitive advertising can be enjoyable. When succeeded, it can dramatise a function or service benefit even without directly calling the competitors. A print advertisement for Swiggys instamart service capitalises on Big Baskets discomfort point (as experienced by a user) of allotting time slots for shipment– without calling them. Lots of a times, I have deserted grocery purchase on Big Basket for this reason– when I desire something provided urgently it is annoying to be offered a time slot the next day or the day after. The side-by-side comparison skillfully brings out the simpleness and speed of service.

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