When it concerns remarketing projects, Google says that advertisements will be served to other users who thinking about comparable items, with aggressive targeting broadening into broader topics.
Lets take a look at how to examine performance for this setting.
As you can see, this targeting was NOT working for my campaign, spending over $300 and generating no conversions. My ads are particularly targeting folks who have brand name awareness in addition to an extremely specific requirement, so its not surprising that performance is poor.
When setting up a new campaign as well as how to remove this targeting from an existing ad group, lets talk about how to disable this setting.
Head to the Audiences tab for the advertisement group in concern if you desire to evaluate the automatic targeting efficiency prior to disabling it.
At the bottom with the efficiency summary information, youll see a line for Automatic Targeting.
When it pertains to Google screen projects, you probably have a particular audience in mind for targeting. If youre establishing a remarketing campaign, you certainly have a particular user that you desire to serve your advertisements to– somebody who has brand name recognition and has been on your site.
There is an automated targeting setting that is buried in the setup for a display campaign that can allow Google to broaden your targeting and serve ads to users Google considers “most likely to transform”.
I often seem like Google hides these automated functions that are enabled during project setups so that its similar to finding a button on the cockpit above.
Not only is this aggravating, but this feature can also be expensive and compromise the quality of your conversions (if you get any).
Im going to stroll you through how to prevent this feature when setting up a new project along with how to check the settings on your display project to ensure this automated targeting feature is handicapped.
According to Google Ads Help, “Automatic targeting helps to optimize your targeting throughout the Display Network, letting you reach individuals your targeting wouldnt otherwise reach, at around the exact same expense per person– immediately. Believe of it as a simple, high-impact add-on that supplements the targeting youve already established.”
This setting is suggested to increase reach on the “positive targeting” and the settings you have chosen for each ad group.
This choice is readily available as “conservative” or “aggressive”. When using the completely broadened alternative, Google tells me that the weekly quote is an additional 470K impressions than when using manual targeting.
In this circumstances, Ill be talking specifically about establishing a remarketing project, however you can utilize these very same actions to produce a routine Display project and eliminate the automated targeting.
Produce your remarketing campaign and adjust settings as required till you get to the advertisement group setting portion.
Advertisement group settings are where you wish to disable automation.
As you scroll down, youll see a little box called “Automated Targeting”, broaden this.
Youll see that its instantly set to “conservative automation”. Select “No automated targeting” so that the targeting you have set up is the only targeting utilized.
Set your quotes, develop at least one advertisement and save.
Lets hop into how to make sure this setting is toggled off if youre using an existing Display campaign.
As it was in the campaign set up, this setting is at the advertisement group level so youll have to evaluate each advertisement group individually.
Navigate to the advertisement group settings page.
To see the automated targeting alternative, youll need to click “modify ad group targeting” to see more alternatives. (Of course, its buried so that its harder for you to disable and discover.).
Make sure the toggle is all the method left which shows no additional impressions will be served to any users beyond your indicated audiences.
Make certain to conserve.
Youll require to duplicate this for all advertisement groups.
Im sure for someone, somewhere, this setting has helped pump up the results they were seeing (possibly), but for the majority of my customers, this is not something well ever seek to include.
I hope this was valuable so that you can ensure your ads are being served to the audience you chose, which is certainly your most pertinent audience.
Have you tested this function? We d like to hear in the comments listed below!