Ai is also familiar with the obstacle of straddling the American and chinese markets. He was previously a Procter & & Gamble senior brand name manager in China and a senior brand supervisor for Chinese tech giant Tencent in America. Based in Seattle, hes now entrusted with developing a service offering the ecommerce services and advertisement tech crafted by Oceanwing in China to American sellers.
Oceanwing has a couple of benefits. For something, although its a Chinese company and trades on the Shenzhen Stock Exchange, Anker is a perennial top seller on Amazon in the United States. And considering that Oceanwing is backed by Anker, it can plug into a substantial preexisting supply chain for warehousing and satisfaction.
Oceanwing operates in a crowded field of Amazon-based ad tech services, however nearly none of those business also have warehousing and fulfillment capabilities, Ai stated.
Amazon has its own advertisement tech and fulfillment operations, of course. As an Amazon seller with its own supply-chain service, Oceanwing has advantages there.
Amazon wrings its warehousing vendors for every ounce of performance. Heavy or bulky products, for instance, and perishables (god prohibited you offer frozen items) or anything that takes weeks or days to offer are reduced by Amazon. If a product sits, takes up area or does not deliver well, Amazon reduces the products Inventory Performance Index rating, a metric Amazons advertisement platform uses to choose whether (or not) to note specific items high in search engine result.
For Oceanwing, roadblocks on Amason are a chance to use those very same services.
Consumer electronic devices like vacuums and speaker systems, family pet care products and healthcare items are among the major verticals for Oceanwing, Ai stated. Those are all product types that have problem with Amazons fulfillment metrics.
“Being in the first stage, our crucial focus is to prove that the model we are practicing actually works for general clients in the United States,” he stated.
And Anker advantages from its Oceanwing subsidiary, too. Aside from the prospective company and advertisement tech income, Anker has actually bought and purchased Amazon-based brand names in other classifications considering that it went public last year.
Several international sellers who dealt with Oceanwing were later on invested in or acquired by Anker.
Based in Seattle, hes now entrusted with creating a business selling the ecommerce services and advertisement tech crafted by Oceanwing in China to American sellers.
Oceanwing has a few advantages. And since Oceanwing is backed by Anker, it can plug into a substantial preexisting supply chain for warehousing and fulfillment.
If an item sits, takes up space or doesnt provide well, Amazon decreases the products Inventory Performance Index score, a metric Amazons advertisement platform uses to choose whether (or not) to list certain products high in search outcomes.
The past year has actually seen a substantial influx of customer brands releasing their own advertising organizations.
Buy-now-pay-later company, ride-share companies Uber and Lyft and food and grocery shipment apps have all recently launched search ads and programmatic sales or information services.
The publicly traded multilevel marketing skin care item brand name Nu Skin bought an advertisement tech organization last month, and Zoom started serving advertisements to free service users on browser pages after a conference ends.
Yet another example of this trend featured last months North American complete launch of Oceanwing, an ecommerce ad tech and company services subsidiary of Anker, the Chinese electronic devices company thats a big seller on Amazon. The company first began in the US market last year with APAC clients.
“We have the tech and the skills, and it was a couple of years ago that the company truly began to buy the idea that, Hey, this is something we could commercialize ourselves and provide to other sellers,” stated Alex Ai, Oceanwings director of marketing services.