More than a year after 17 states filed an antitrust suit versus Google, the hits keep coming.
A recently unredacted version of the suit– now swollen to 242 pages– dropped on Friday and supplies rather the scratch-off surprise.
AdExchanger has been hectic polling the market and checking out up on the most current claims about how Google ran auctions with undisclosed data advantages, vibrant floorings and dynamic take rates.
Together, these techniques moved numerous millions of dollars from publishers and competing exchanges to, who else, Google– supposedly. Tune in to find out more about Project Bernanke, RPO (reserve rate optimization) and DRS (dynamic income share).
After our Google rant, we move to another aching spot in marketing: the advertisement experience on streaming.
Due to the fact that CTV is more youthful (and programmatic makes manual review difficult), all kinds of funky advertisement experiences proliferate. We talk through 3 of the biggest transgressors: high advertisement frequency, advertisements that disrupt a scene midsentence and “Well be right back” slates that run for minutes while viewers twiddle their thumbs. Though the advertisement experience is beginning to get much better, CTV still has a ways to precede it uses as smooth of an experience as lean-back linear.